Taco Bell sales per unit in the U.S. 2006-2018

Mexican-inspired restaurant chain Taco Bell’s average sales per unit reached approximately 1.6 million U.S. dollars in 2017, up from 1.5 million the previous year.

Taco Bell and its sister companies

Taco Bell is a subsidiary of YUM! Brands which is also parent company to Kentucky Fried Chicken (KFC) and Pizza Hut. In a 2018 ranking of the leading quick-service restaurants in the United States by sales per unit, Taco Bell ranked way above its sister companies. That being said it did not reach the top spot - first in the ranking was chicken chain Chick-fil-A with average sales per unit of 4.17 million U.S. dollars.

Taco Bell vs. KFC

Taco Bell operated a total of 7,072 restaurants in 27 countries worldwide in 2018. However, with more than 22 thousand units worldwide, KFC is the largest restaurant chain in the YUM! Brands portfolio. Despite the large discrepancy in numbers of units, Taco Bell is only slightly less successful than its sister company in terms of revenue, generating approximately two billion U.S. dollars revenue in 2018. Comparatively, the revenue of KFC amounted to around two and a half billion U.S. dollars in that year.

Taco Bell - average sales per unit in the United States from 2006 to 2018

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Release date

August 2019


United States

Survey time period

2006 to 2018

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Statistics on "YUM! Brands"

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