Total revenues of the Indian sports market 2015
Media is popularity
Media investments continue to be an essential part of the industry via broadcast and advertising to reach TV households. Hindi seemed to be the preferred choice when it comes to watching sports. Cricket dominated the on-ground sponsorship among sports, but the nation has re-discovered its love for kabaddi, a game originating within the country, which has already overtaken football in terms of popularity and sponsorship. Cricketers, however, are still the best-paid sportspeople.
The bigger picture
2019 was a successful year for Indian sports not just limited to the mainstream. Ace badminton player PV Sindhu won the gold at the World Championship. The shooting team finished with five gold medals in Rio, and the country lead the ISSF Senior World Cup events with 16 gold medals. The general audience in India, had seemed to make the shift from just daily soaps as a source of entertainment to the domestic sports industry, giving a much-needed boost to the latter in the global market.