In its fiscal year ending in September 2023, Starbucks spent 507.8 million U.S. dollars on advertising. This figure represents an increase in global advertising investments compared to the previous year, when the chain spent 416.7 million dollars on promoting its products and services. Globally, the Starbucks brand was valued at 60.7 billion U.S. dollars.
Starbucks Corporation's advertising spending worldwide in the fiscal years 2011 to 2023
(in million U.S. dollars)
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Starbucks. (November 17, 2023). Starbucks Corporation's advertising spending worldwide in the fiscal years 2011 to 2023 (in million U.S. dollars) [Graph]. In Statista. Retrieved October 07, 2024, from https://www.statista.com/statistics/289363/starbucks-advertising-spending-worldwide/
Starbucks. "Starbucks Corporation's advertising spending worldwide in the fiscal years 2011 to 2023 (in million U.S. dollars)." Chart. November 17, 2023. Statista. Accessed October 07, 2024. https://www.statista.com/statistics/289363/starbucks-advertising-spending-worldwide/
Starbucks. (2023). Starbucks Corporation's advertising spending worldwide in the fiscal years 2011 to 2023 (in million U.S. dollars). Statista. Statista Inc.. Accessed: October 07, 2024. https://www.statista.com/statistics/289363/starbucks-advertising-spending-worldwide/
Starbucks. "Starbucks Corporation's Advertising Spending Worldwide in The Fiscal Years 2011 to 2023 (in Million U.S. Dollars)." Statista, Statista Inc., 17 Nov 2023, https://www.statista.com/statistics/289363/starbucks-advertising-spending-worldwide/
Starbucks, Starbucks Corporation's advertising spending worldwide in the fiscal years 2011 to 2023 (in million U.S. dollars) Statista, https://www.statista.com/statistics/289363/starbucks-advertising-spending-worldwide/ (last visited October 07, 2024)
Starbucks Corporation's advertising spending worldwide in the fiscal years 2011 to 2023 (in million U.S. dollars) [Graph], Starbucks, November 17, 2023. [Online]. Available: https://www.statista.com/statistics/289363/starbucks-advertising-spending-worldwide/
