Starbucks: advertising spending worldwide 2011-2022
In its fiscal year ending in September 2022, Starbucks spent 416.7 million U.S. dollars on advertising. This figure represents an increase in global advertising investments compared to previous year. In 2021, the coffee chain spent 305 million dollars on promoting its products and services. On a global scale, in 2022 the Starbucks brand was valued at 45.7 billion U.S. dollars.
Starbucks in the United States
In the United States, Starbucks is not the biggest fish among other restaurant brands in terms of advertising. In 2021, it ranked at number 10, with 97 million dollars in measured media spending. Ahead of Starbucks was its closest competitor, Dunkin’ Donuts, with 135 million in ad spend. In contrast to media spending, Starbucks is ahead of Dunkin’ Donuts when it comes to ground coffee sales in the United States. In 2020, Starbucks earned nearly 200 million dollars more than its competitor in this regard and ranked second among other coffee brands. The coffee chain also enjoys a healthy score on the American customer satisfaction index. However, this was not the case in 2015 when satisfaction levels dropped significantly and the company had to address customer issues with the brand’s menu. Since then Starbucks has returned to customers’ good graces, which undoubtedly led to its strong position among other restaurants.
Starbucks in the United States
In the United States, Starbucks is not the biggest fish among other restaurant brands in terms of advertising. In 2021, it ranked at number 10, with 97 million dollars in measured media spending. Ahead of Starbucks was its closest competitor, Dunkin’ Donuts, with 135 million in ad spend. In contrast to media spending, Starbucks is ahead of Dunkin’ Donuts when it comes to ground coffee sales in the United States. In 2020, Starbucks earned nearly 200 million dollars more than its competitor in this regard and ranked second among other coffee brands. The coffee chain also enjoys a healthy score on the American customer satisfaction index. However, this was not the case in 2015 when satisfaction levels dropped significantly and the company had to address customer issues with the brand’s menu. Since then Starbucks has returned to customers’ good graces, which undoubtedly led to its strong position among other restaurants.
