Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Italy: consumers' opinion on Starbucks' negative aspects 2016

Consumer ranking of the weaknesses of Starbucks in Italy, in 2016

Italy: consumers' opinion on Starbucks' negative aspects 2016 According to a survey conducted in 2016 among Italian consumers, Starbucks is just too expensive. The coffee chain with four stores in Italy and almost three thousand stores in Europe had a few drawbacks. Back in 2016, almost 40 percent of respondents stated that the high prices were a negative aspect, while 16 percent of interviewees claimed to prefer classic Italian cafes.
Italians and Starbucks

It could seem surprising that in Italy, Starbucks is not among the most popular coffee and tea brands. In fact, the Facebook rankings had the Italian brands Bonomelli and Illy heading the list in 2018. The reason why Italian consumers have not fallen in love with Starbucks coffee culture are multiple. Firstly, the consumption of coffee consists almost exclusively of espresso, rather than American or other types of coffee. Secondly, Starbucks is associated with products of good quality only by 72 percent of consumers.

Is Starbucks really expensive?

In 2016, a coffee purchased at Starbucks in Milan had an average price of 3.50 euros, cheap compared to Brussels or Oslo but perhaps too expensive in Italy, where the average price for an espresso in Milan 717413, even if back in 2013, was 0.97 cent.
Show more

Consumer ranking of the weaknesses of Starbucks in Italy, in 2016

Share of respondents
--
--
--
--
--
--
--
Share of respondents
--
--
--
--
--
--
--
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1.5m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $49 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$588 / Year

Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1.5m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $49 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$588 / Year

Download Settings Share
Download started
Please be patient - this may take a moment
According to a survey conducted in 2016 among Italian consumers, Starbucks is just too expensive. The coffee chain with four stores in Italy and almost three thousand stores in Europe had a few drawbacks. Back in 2016, almost 40 percent of respondents stated that the high prices were a negative aspect, while 16 percent of interviewees claimed to prefer classic Italian cafes.
Italians and Starbucks

It could seem surprising that in Italy, Starbucks is not among the most popular coffee and tea brands. In fact, the Facebook rankings had the Italian brands Bonomelli and Illy heading the list in 2018. The reason why Italian consumers have not fallen in love with Starbucks coffee culture are multiple. Firstly, the consumption of coffee consists almost exclusively of espresso, rather than American or other types of coffee. Secondly, Starbucks is associated with products of good quality only by 72 percent of consumers.

Is Starbucks really expensive?

In 2016, a coffee purchased at Starbucks in Milan had an average price of 3.50 euros, cheap compared to Brussels or Oslo but perhaps too expensive in Italy, where the average price for an espresso in Milan 717413, even if back in 2013, was 0.97 cent.
Show more
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Statista is a great source of knowledge, and pretty helpful to manage the daily work.
Christof Baron

Christof Baron
CEO, MindShare Germany

Statistics on "Cafés and coffee shops in the United Kingdom (UK)"
  • Coffee shop market
The most important statistics
  • Coffee shop chains
  • Bakery and sandwich bar chains
  • Consumption
  • Café and coffee shop usage
  • Coffee drinking behavior
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.