Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Starbucks Corporation's marketing spending worldwide in the fiscal years 2011 to 2016 (in million U.S. dollars)

Exclusive Premium Statistic

Starbucks: marketing spending worldwide 2011-2016 The timeline shows data on Starbucks Corporation's marketing spending in the fiscal years 2011 to 2016. In its fiscal year ending in September 2016, Starbucks invested 378.7 million U.S. dollars in marketing activities.
Starbucks marketing budget – additional information

Starbucks, a company headquartered in Seattle, Washington, is one of the most valuable brands in the world. With more than 25 thousand stores worldwide, the company is also one of the most successful coffee chains. In 2016, Starbucks’ brand value was at nearly 7.5 billion U.S. dollars, an increase of 20 percent from the 2015 figure. Within its industry, Starbucks is the second most valuable fast food brand. The giant Mc Donald’s, Starbucks’ main competitor in the U.S., is the most valuable brand in the industry. Along with Mc Donald’s, Dunkin’ Donuts is another major Starbucks’ competitor in the American market.

Much of the company’s achievements and high brand value can be attributed to its successful marketing and branding strategies. The coffeehouse places emphasis on the product’s high quality and customers’ experience, aiming to be a “third place” for them, that is, a space between home and work. With that in mind, customer satisfaction is a pillar of the company’s business and marketing strategies. In 2016, Starbucks spent around 380 million U.S. dollars in marketing activities, and about 249 million U.S. dollars in advertising. Considering Starbucks’ presence in the U.S., Starbucks’ advertising spending in the country is low in comparison to other major American fast food restaurants. In 2015, Mc Donald’s, for example, spent 802 million U.S. dollars in advertising in the U.S., while Starbucks’ advertising expenditure was at 79 million U.S. dollars in the same year.

Along with marketing and advertising, the company also invests in its social media presence. Starbucks has one of the largest fan bases on Facebook, with around 36.5 million fans as of February 2017.
Show more
Spending in million U.S. dollars
--
--
--
--
--
--
Spending in million U.S. dollars
--
--
--
--
--
--

Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1.5m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account


only $49 / month *
*Duration: 12 months, billed annually, single license
Exclusive Premium statistic

Get a Premium Account for unrestrained access.
Benefits of our Premium membership:

  • Access to all Premium statistics
  • Download as XLS, PNG and PDF
  • Detailed source and background information
Premium Account
$49 per month*
(billed annually)
*Single license

Access to this and all other statistics on 80,000 topics from

$588 / Year

View price details

Download Settings Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Description Source More information
The timeline shows data on Starbucks Corporation's marketing spending in the fiscal years 2011 to 2016. In its fiscal year ending in September 2016, Starbucks invested 378.7 million U.S. dollars in marketing activities.
Starbucks marketing budget – additional information

Starbucks, a company headquartered in Seattle, Washington, is one of the most valuable brands in the world. With more than 25 thousand stores worldwide, the company is also one of the most successful coffee chains. In 2016, Starbucks’ brand value was at nearly 7.5 billion U.S. dollars, an increase of 20 percent from the 2015 figure. Within its industry, Starbucks is the second most valuable fast food brand. The giant Mc Donald’s, Starbucks’ main competitor in the U.S., is the most valuable brand in the industry. Along with Mc Donald’s, Dunkin’ Donuts is another major Starbucks’ competitor in the American market.

Much of the company’s achievements and high brand value can be attributed to its successful marketing and branding strategies. The coffeehouse places emphasis on the product’s high quality and customers’ experience, aiming to be a “third place” for them, that is, a space between home and work. With that in mind, customer satisfaction is a pillar of the company’s business and marketing strategies. In 2016, Starbucks spent around 380 million U.S. dollars in marketing activities, and about 249 million U.S. dollars in advertising. Considering Starbucks’ presence in the U.S., Starbucks’ advertising spending in the country is low in comparison to other major American fast food restaurants. In 2015, Mc Donald’s, for example, spent 802 million U.S. dollars in advertising in the U.S., while Starbucks’ advertising expenditure was at 79 million U.S. dollars in the same year.

Along with marketing and advertising, the company also invests in its social media presence. Starbucks has one of the largest fan bases on Facebook, with around 36.5 million fans as of February 2017.
Show more
Release date
November 2016
Region
Worldwide
Survey time period
October 2010 to September 2016
Supplementary notes
Fiscal year ends on the Sunday closest to September 30.

More information

Statista Accounts: Access All Statistics. Starting from $588 / Year

Basic Account

Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account

Your perfect start with Statista

  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account

Full access

Corporate solution including all features.

Send request

* All products require an annual contract.
   Prices do not include sales tax
   (New York residents only).
Leading companies trust Statista:

Related Studies: Available to Download in PDF or PPTX Format

Starbucks

All Information
in one Presentation

Starbucks

Everything On "Starbucks" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.
Marlene Greenfield

Marlene Greenfield
Vice President, Hearst Magazines

Statistics on "Starbucks"

  • Coffee shop industry
The most important statistics
  • Financial information
The most important statistics
  • Stores and locations
The most important statistics
  • Brand perception
Need help with using Statista for your research? Tutorials and first steps

Further Content: Statistics, Studies, and Topic Pages

Statistics on the topic

Topics

About Statista

Learn more about how Statista can support your business.

Request webinar
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.

News