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Smartphone ownership in the U.S. 2011-2019

The percentage of U.S. adults who own a smartphone has more than doubled since 2011. Only 35 percent of all U.S. adults owned a smartphone in 2011, compared to 81 percent of adults who owned a smartphone, as of February 2019. The share of U.S. adults owning a smartphone increased by 46 percent over the highlighted period. 

Higher smartphone usage with males and higher-income groups

    As smartphone penetration overall has increased over time in the United States, this trend can be observed in the split by gender as well. The penetration rate is not equally high though for both male and female users, as the usage amongst males is around five percent higher than amongst females in the United States.
The smartphone penetration rate in the United States correlates appears closely related to with household income in the United States. In households with an annual income of more than 50 thousand U.S. dollars the smartphone penetration rate is 90 percent or higher, while on the other hand smartphone ownership in households with an annual income below this threshold is below 80 percent.

Apple leader in U.S. smartphone market

    Apple is the leading vendor in the United States smartphone market with almost 50 percent of U.S. mobile phone subscribers using an Apple device. Although Apple is the leading vendor in the United States, the Apple iOS operating system has a lower market share than its main competitor Google Android. As the Android operating system is used by the vast majority of smartphone vendors other than Apple, it combines the share of popular brands such as Samsung, LG, and Lenovo/Motorola.

Percentage of U.S. adults who own a smartphone from 2011 to 2019

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Release date

June 2019


United States

Survey time period

2011 to 2019*

Number of respondents

1,502 respondents

Age group

18 years and older

Method of interview

Telephone interview

Supplementary notes

“Smartphone ownership” includes those who say their phone is a smartphone, or who describe their phone as running on the Android, Blackberry, iPhone, Palm or Windows platforms.
For 2011 data, n=2,277 adults ages 18 and older, including 755 interviews conducted on respondent’s cell phone. For 2012 data, n=2,253 adults and survey includes 901 cell phone interviews. For 2013 data, n=2,252 adults aged 18 and over and survey includes 1,127 cell phone interviews. Interviews were also conducted in Spanish.
Source did not provide information for the number of respondents in 2016 and 2017.

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Statistics on "Smartphones in the U.S."

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