According to a January 2023 study of iOS users in the United States, 86 percent of women on TikTok reported liking a video they watched, while 79 percent of men reported doing the same as of the examined period. Around the same amount of men and women watched live-streamed videos, approximately 63 and 64 percent, respectively. More women than men sent a direct message to other users on the platform, with 40 percent of women reporting doing so as of January 2023.
Most popular activities on TikTok among users in the United States as of January 2023, by gender
Characteristic
Men
Women
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Measure Protocol. (April 4, 2023). Most popular activities on TikTok among users in the United States as of January 2023, by gender [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1378911/us-tiktok-activities-by-gender/
Measure Protocol. "Most popular activities on TikTok among users in the United States as of January 2023, by gender." Chart. April 4, 2023. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1378911/us-tiktok-activities-by-gender/
Measure Protocol. (2023). Most popular activities on TikTok among users in the United States as of January 2023, by gender. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1378911/us-tiktok-activities-by-gender/
Measure Protocol. "Most Popular Activities on Tiktok among Users in The United States as of January 2023, by Gender." Statista, Statista Inc., 4 Apr 2023, https://www.statista.com/statistics/1378911/us-tiktok-activities-by-gender/
Measure Protocol, Most popular activities on TikTok among users in the United States as of January 2023, by gender Statista, https://www.statista.com/statistics/1378911/us-tiktok-activities-by-gender/ (last visited July 27, 2024)
Most popular activities on TikTok among users in the United States as of January 2023, by gender [Graph], Measure Protocol, April 4, 2023. [Online]. Available: https://www.statista.com/statistics/1378911/us-tiktok-activities-by-gender/