In 2021, the combined in-app spending from users in the United States on virtual goods and subscriptions to mobile gaming reached 18.96 billion U.S. dollars. Spending on virtual goods made up 96 percent of the total in-app spending for mobile gamers, while subscriptions generated approximately 760 million U.S. dollars during the examined year. The value of in-app subscription spending in the United States is expected to increase to over 900 million dollars by the end of 2026, while virtual goods spending is expected to reach 21.81 billion U.S. dollars during the same year.
In-app spending on subscription and virtual goods in mobile games in the United States from 2020 to 2026
(in billion U.S. dollars)
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eMarketer. (April 25, 2022). In-app spending on subscription and virtual goods in mobile games in the United States from 2020 to 2026 (in billion U.S. dollars) [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1317223/us-iap-gaming-subscription-virtual-goods/
eMarketer. "In-app spending on subscription and virtual goods in mobile games in the United States from 2020 to 2026 (in billion U.S. dollars)." Chart. April 25, 2022. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1317223/us-iap-gaming-subscription-virtual-goods/
eMarketer. (2022). In-app spending on subscription and virtual goods in mobile games in the United States from 2020 to 2026 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1317223/us-iap-gaming-subscription-virtual-goods/
eMarketer. "In-app Spending on Subscription and Virtual Goods in Mobile Games in The United States from 2020 to 2026 (in Billion U.S. Dollars)." Statista, Statista Inc., 25 Apr 2022, https://www.statista.com/statistics/1317223/us-iap-gaming-subscription-virtual-goods/
eMarketer, In-app spending on subscription and virtual goods in mobile games in the United States from 2020 to 2026 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1317223/us-iap-gaming-subscription-virtual-goods/ (last visited October 31, 2024)
In-app spending on subscription and virtual goods in mobile games in the United States from 2020 to 2026 (in billion U.S. dollars) [Graph], eMarketer, April 25, 2022. [Online]. Available: https://www.statista.com/statistics/1317223/us-iap-gaming-subscription-virtual-goods/
