Sales volume of the U.S. spirits industry by category 2010-2019

In 2019, the vodka sales volume in the United States amounted to some 75 million 9 liter cases. Vodka accounted for about a third of the entire spirits industry volume that year. The yearly U.S. whiskey sales volume has grown by more than 20 million cases in the past decade.

Gin in the U.S.

Just under ten million 9 liter cases of gin were sold in the United States in 2019, putting the spirit category in fifth place in terms of sales volume. One year earlier, young U.S. consumers drank the spirit the most: about a third of Americans between the ages of 18 and 29 stated they had drunk the beverage within a three-month period. With almost two million cases sold in 2018, Seagram’s Gin was by far the leading brand of gin in the country. The best-selling brand of gin in the world, however, was Ginebra San Miguel. The Philippines-based brand sold approximately 24 million 9-liter cases that same year.