Penetration rate of social media in China 2016-2021

Published by
Lai Lin Thomala,
Feb 17, 2023
In 2021, the social media penetration rate of China figured at 68 percent, approximately 983 million active users. On average, each internet users had about eight social media accounts in China. WeChat is one of the most popular mobile messenger apps worldwide. The app achieved over 1.1 billion active users since 2018 and the figure has been increasing steadily.

Penetration rate of social media in China from 2016 to 2021

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Release date

February 2022

Region

China

Survey time period

2016 to 2021

Supplementary notes

*According to the original report, the social media users figures since 2020 are not comparable with previous data due to changes to data sources.

Social media user numbers may not represent unique individuals, so may exceed internet user numbers.

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