Windows Phone OS market share of smartphone shipments worldwide from 1st quarter 2011 to 4th quarter 2016*

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Share of shipments
1Q '112.6%
2Q '111.2%
3Q '111.2%
4Q '111.5%
1Q '122%
2Q '123.1%
3Q '122%
4Q '122.6%
1Q '133.2%
2Q '133.4%
3Q '133.6%
4Q '133%
1Q '142.7%
2Q '142.8%
3Q '143%
4Q '142.8%
1Q '152.5%
2Q '152.5%
3Q '151.7%
4Q '151.1%
1Q '160.7%
2Q '160.6%
3Q '160.4%
4Q '160.3%
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About This Statistic

This statistic shows the market share held by Windows phone in the global smartphone operating systems market from the first quarter of 2011 to the fourth quarter of 2016. In the first quarter of 2012, Windows Mobile had a global smartphone OS market share of 2.0 percent. By the end of 2013, they had increased market share to 3 percent.


Windows operating system - additional information

Microsoft is one of the most longstanding tech companies in the world, and has unquestionably contributed to the advancement of communication technologies. The company was one of the first to develop mobile operating systems for handheld portable devices in the mid-1990s.

Their first mobile OS prototype, unveiled in 1996, was the Windows CE. In 2000, Microsoft launched PocketPC 2000, later renamed Windows Mobile, which became one of the most successful mobile OS of the early 2000s. However, Symbian, an operating system used by mobile phone brands, such as Motorola, Samsung, Sony, and Nokia, quickly became more popular. In 2007, Symbian was the leading smartphone operating system, with a 63 percent share of the global market, while Windows Mobile came in a distant second, with only 12 percent market share.

In 2010, Microsoft launched another mobile OS, Windows Phone, which replaced previous versions. Despite the introduction of a new model, Microsoft saw its smartphone market share constantly decline over the years, reaching one of the lowest figures to date in 2015. Symbian, a market leader until 2010, also lost space in the operating system market, while Google’s Android steadily gained market share over the years. In 2015, Android accounted for around 80 percent of the market. Forecasts are pessimistic regarding Microsoft’s performance on this market in the coming years. In 2015, Microsoft held about 1.9 percent of the smartphone market share. By 2020, the Windows Phone is projected to account for 0.4 of all smartphone shipments worldwide.

Microsoft also extended its operating system to the tablet OS market, accounting for seven percent of the market in the beginning of 2015. The operating system is forecast to gain space in the market, and increase its share to nearly 18 percent by 2019. Android is also the leading operating system in the tablet market, and is projected to hold 56 percent of the share.

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