Revenue of alcoholic beverages in the U.S. from 2008 to 2018, by beverage type
Supplier gross revenue of alcoholic beverages in the United States from 2008 to 2018, by beverage type (in billion U.S. dollars)
Supplier gross revenues in the United States increased across all alcoholic beverage categories in 2018. Spirits were the fastest growing category, with gross revenue growing by over 5 percent compared to the previous year. This also reflects the trend of the last ten years. While all categories have experienced an increase in supplier gross revenue, spirits were the leader, with an increase of over 47 percent compared to 2008. Spirits have also gained substantial market share since 2010, mostly at the expense of beer. In 2018, spirits accounted for 37.3 percent of the overall alcohol market in the U.S., compared to 33.3 percent in 2010. Meanwhile, beer has lost five percent of its market share over the same period.
Gross revenue explained
Supplier gross revenue is the total amount of sales of suppliers before any deductions for costs of selling the product. The term differs from net revenue, which is the remaining revenue after all deductions have been made.
Spirits’ leaders
Within the spirits category, the biggest share of the supplier gross revenue belonged to high end spirits, with 33.5 percent of the gross revenue in 2018. In that same year, high end spirits also experienced the greatest growth in gross revenue. High end spirits grew by 752 percent compared to the previous year, followed by super premium spirits, which grew by 619 percent. Conversely, premium spirits had zero growth and value spirits’ gross revenue declined by 48 percent.
Supplier gross revenue of alcoholic beverages in the United States from 2008 to 2018, by beverage type (in billion U.S. dollars)
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