Revenue of alcoholic beverages in the U.S. from 2008 to 2023, by beverage type

All categories of alcoholic beverages had little or no growth in supplier gross revenue in 2023 compared to the previous year. Since 2010 spirits have enjoyed the most growth, mostly at the expense of beer. In 2023, spirits accounted for 42.2 percent of the overall alcohol market in the U.S., compared to 33.3 percent in 2010. Meanwhile, beer has lost seven percent of its market share over the same period.

Gross revenue explained

Supplier gross revenue is the total amount of sales of suppliers before any deductions for costs of selling the product. The term differs from net revenue, which is the remaining revenue after all deductions have been made.

Spirits leaders

Within the spirits category, the biggest share of the supplier gross revenue belonged to high end spirits, with 33 percent of the gross revenue in 2023. In terms of net growth, value spirits gained the most, at 410 million dollars in gross revenue compared to the previous year.