Revenue of alcoholic beverages in the U.S. from 2008 to 2022, by beverage type
Gross revenue explained
Supplier gross revenue is the total amount of sales of suppliers before any deductions for costs of selling the product. The term differs from net revenue, which is the remaining revenue after all deductions have been made.
Within the spirits category, the biggest share of the supplier gross revenue belonged to high end spirits, with 33 percent of the gross revenue in 2022. In that same year, value spirits experienced the fastest growth rate in gross revenue. Value spirits grew by eight percent compared to the previous year, followed by premium spirits, which grew by 3.8 percent. In terms of net growth, high end premium spirits gained the most, at 600 million dollars in gross revenue compared to the previous year.