Revenue of alcoholic beverages in the U.S. from 2008 to 2021, by beverage type
Supplier gross revenues in the United States increased across all alcoholic beverage categories in 2021. Spirits were the fastest growing category, with gross revenue growing by nearly 12 percent compared to the previous year. This also reflects the trend of the last ten years. While all categories have experienced an increase in supplier gross revenue, spirits were the leader, with an increase of 91 percent compared to 2008. Spirits have also gained substantial market share since 2010, mostly at the expense of beer. In 2021, spirits accounted for 41.3 percent of the overall alcohol market in the U.S., compared to 33.3 percent in 2010. Meanwhile, beer has lost seven percent of its market share over the same period.
Gross revenue explained
Supplier gross revenue is the total amount of sales of suppliers before any deductions for costs of selling the product. The term differs from net revenue, which is the remaining revenue after all deductions have been made.
Spirits’ leaders
Within the spirits category, the biggest share of the supplier gross revenue belonged to high end spirits, with 33 percent of the gross revenue in 2021. In that same year, super premium spirits experienced the fastest growth rate in gross revenue. Super premium spirits grew by 24.2 percent compared to the previous year, followed by high end premium spirits, which grew by 11.5 percent. In terms of net growth, super premium spirits gained the most, at 1.9 billion dollars in gross revenue compared to the previous year.
Gross revenue explained
Supplier gross revenue is the total amount of sales of suppliers before any deductions for costs of selling the product. The term differs from net revenue, which is the remaining revenue after all deductions have been made.
Spirits’ leaders
Within the spirits category, the biggest share of the supplier gross revenue belonged to high end spirits, with 33 percent of the gross revenue in 2021. In that same year, super premium spirits experienced the fastest growth rate in gross revenue. Super premium spirits grew by 24.2 percent compared to the previous year, followed by high end premium spirits, which grew by 11.5 percent. In terms of net growth, super premium spirits gained the most, at 1.9 billion dollars in gross revenue compared to the previous year.
