Market share of the U.S. alcohol industry by beverage 2000-2019

In 2019, beer as a beverage accounted for an estimated 45 percent of the U.S. alcohol industry sales market. While the wine market has remained stable in recent years, the market share of beer has gotten smaller in favor of spirits.

Alcoholic beverage sales in the U.S.

In 2018, total alcoholic beverage sales numbers in the United States reached over 240 billion U.S. dollars. U.S. sales numbers for alcohol have increased for the eighth consecutive year. In supermarkets across the United States, beverages, such as beer, cider, and flavored malt drinks, generated over 11 billion U.S. dollars in sales in 2018. Spirits generated just over 4 billion U.S. dollars within the same period.

Leading beer brands

Shipping almost 30 million barrels in 2018, Bud Light was the leading brand of beer in the United States. Introduced in 1982, Bud Light is one of the world’s top-selling light beer lagers. Top competitor Coors Light ranked second with roughly 15 million barrels that year.