In 2019, Ford's vehicle wholesales dropped for the third year in a row to about 5.4 million units. The Ford Motor Company has had three particularly tough years in China. Here, sales fell from approximately 1.2 million to around 535,000 units between 2017 and 2019. China, Australia, and India are the largest APAC markets for Ford.
Sales woes in the Asia-Pacific region
China, one of Ford’s largest markets began struggling in 2017. Although new vehicle sales have been slightly lower in 2017 and 2019 across the globe, China has been particularly difficult for America's largest automotive manufacturers, the Ford Motor Company and General Motors. German and Japanese manufacturers have not experienced the same woes as of October 2019. Ford operates in China under a joint venture with one of China’s leading automobile manufacturers - Changan Ford Automobile Co., Ltd. Now, Ford is making investments into electrification and automation, both key to the Chinese market.
Number of Ford Motor Company vehicles sold between 2018 and 2019, by regional segment
(in 1,000 units)
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Ford. (February 5, 2020). Number of Ford Motor Company vehicles sold between 2018 and 2019, by regional segment (in 1,000 units) [Graph]. In Statista. Retrieved April 07, 2020, from https://www.statista.com/statistics/239738/vehicle-sales-of-the-ford-motor-company/
Ford. "Number of Ford Motor Company vehicles sold between 2018 and 2019, by regional segment (in 1,000 units)." Chart. February 5, 2020. Statista. Accessed April 07, 2020. https://www.statista.com/statistics/239738/vehicle-sales-of-the-ford-motor-company/
Ford. (2020). Number of Ford Motor Company vehicles sold between 2018 and 2019, by regional segment (in 1,000 units). Statista. Statista Inc.. Accessed: April 07, 2020. https://www.statista.com/statistics/239738/vehicle-sales-of-the-ford-motor-company/
Ford. "Number of Ford Motor Company Vehicles Sold between 2018 and 2019, by Regional Segment (in 1,000 Units)." Statista, Statista Inc., 5 Feb 2020, https://www.statista.com/statistics/239738/vehicle-sales-of-the-ford-motor-company/
Ford, Number of Ford Motor Company vehicles sold between 2018 and 2019, by regional segment (in 1,000 units) Statista, https://www.statista.com/statistics/239738/vehicle-sales-of-the-ford-motor-company/ (last visited April 07, 2020)
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