Vehicle sales of the Ford Motor Company by region 2019 & 2020

In 2020, Ford's vehicle wholesales dropped for the fourth year in a row to about 4.2 million units. A poor performance in 2020 was shared by many manufacturers as the COVID-19 pandemic disrupted the automotive markets of the world. The Ford Motor Company had a poor spell in China between 2016 and 2019 as the national economy slowed slightly and vehicle sales stagnated. However, China was the only region in which Ford saw sales increase in 2020 from around 535,000 to 617,000. China, Australia, and India are the largest APAC markets for Ford.

Sales woes in the Asia-Pacific region

China, one of Ford’s largest markets began struggling in 2017. Although new vehicle sales have been slightly lower in 2017 and 2019 across the globe, China has been particularly difficult for America's largest automotive manufacturers, the Ford Motor Company and General Motors. German and Japanese manufacturers have not experienced the same woes as of October 2019. Ford operates in China under a joint venture with one of China’s leading automobile manufacturers - Changan Ford Automobile Co., Ltd. Now, Ford is making investments into electrification and automation, both key to the Chinese market.