Vehicle sales of American car brands
The love affair between U.S. customers and light trucks came to a halt when fuel prices peaked in 2009 and miles per gallon costs soared. As a result, the industry sold less light trucks in 2009 than it did in 1995. In 2015, U.S. car buyers and American light truck manufacturers have rekindled their love and both SUVs and light trucks are back in demand: Among the Detroit Three automakers, shipments of pickup trucks and SUVs rose by double digit percentages between 2014 and 2015. To a large extent, these models are brands manufactured and sold by American original equipment manufacturers (OEMs). In 2017, Ford’s F-Series truck was the best-selling light truck in the United States, while GM’s Chevrolet Silverado and FCA’s Ram P/U came in second and third. The increase in light truck sales comes at the disadvantage of other segments, including midsized and compact cars, which are mainly produced by Asian OEMs, including Toyota, Honda and Nissan.
General Motors was the largest North America-based car manufacturer during the third quarter of 2018. Between July and September, the company sold almost 700,000 light vehicles in the United States. GM sells vehicles under its various brands, including Chevrolet, Buick, GMC, Cadillac and Wuling. Although under the wing of a European carmaker, Chrysler is often still considered one of the Detroit Big Three automakers; Chrysler’s holding company, FCA, owns the Chrysler, Dodge, Jeep, and Ram brands. Meanwhile, Ford sells vehicles mainly under its Ford and Lincoln brands.