Light truck sales in the United States 1980-2018

U.S. light truck retail sales from 1980 to 2018 (in 1,000 units)

by I. Wagner, last edited Aug 9, 2019
Light truck sales in the United States 1980-2018 Light truck retail sales in the United States increased to 11.9 million units in 2018, the highest level on record. This number has been increasing since 2010, when such purchases had fallen due to the 2008-2009 financial crisis. Light trucks play a key role in the automotive industry in the United States due to a retaliatory tariff levied in response to German taxes on frozen chickens from the United States. In 2018, sales of light trucks accounted for about 70 percent of the 17.2 million light vehicles sold to customers in the United States.
Why buy trucks now?

Ford, with its signature truck the Ford F-150, is the leading North American car brand in the United States.

While the economy has largely recovered from the woes of the financial crisis, interest rates remain low, giving consumers prospects of favorable financing offers. This, coupled with a low unemployment rate, means that consumers are better able to purchase new vehicles. Similarly, due to lower gasoline and diesel fuel prices, motorists are more willing to buy trucks over smaller, more fuel-efficient sedans.
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U.S. light truck retail sales from 1980 to 2018 (in 1,000 units)

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