- Internet›
- Mobile Internet & Apps›
Average monthly in-app time as of H2 2018, by vertical
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Average monthly in-app time as of H2 2018, by vertical
Average monthly time spent in-app as of 2nd half 2018, by vertical (in minutes.seconds)
This statistic gives information on the average amount of monthly minutes spent in-app as of the second half of 2018, sorted by vertical. As of the reported period, global mobile media and entertainment app users spent an average of 117 minutes per month in mobile apps.
Average monthly time spent in-app as of 2nd half 2018, by vertical (in minutes.seconds)
| Total minutes.seconds spent per user per month | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| Total minutes.seconds spent per user per month | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
This statistic gives information on the average amount of monthly minutes spent in-app as of the second half of 2018, sorted by vertical. As of the reported period, global mobile media and entertainment app users spent an average of 117 minutes per month in mobile apps.
Show more- Show sources information
- Show publisher information
- Release date
- April 2019
- Region
- Worldwide
- Survey time period
- H2 2018
- Special properties
- Analysis of 37,000 apps within the Localytics network
Source
- Show sources information
- Show publisher information
- Release date
- April 2019
More information
- Region
- Worldwide
- Survey time period
- H2 2018
- Special properties
- Analysis of 37,000 apps within the Localytics network
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
Mobile social media usage worldwide
- 93 page/s
- English
- pptx
- Detailed references
Everything On "Mobile social media usage worldwide" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Other Reports & Dossiers
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation
Statistics on "Mobile app usage"
- App stores
The most important statistics
- Worldwide mobile app revenues in 2015, 2016 and 2020 (in billion U.S. dollars)Total global mobile app revenues 2015-2020
- Worldwide mobile app revenues in 2015, 2016 and 2020, by region (in billion U.S. dollars)Worldwide mobile app net-to-publisher revenues 2015-2020, by region
- Worldwide app revenue in 2016 and 2021, by category (in billion U.S. dollars)Global mobile app revenue 2021, by category
- Worldwide consumer spending on mobile apps in 2017, 2018 and 2022, by region (in billion U.S. dollars)Global gross consumer spend on mobile apps 2017-2022, by region
- Number of available apps at Google Play from 2nd quarter 2015 to 4th quarter 2018Google Play: number of available apps as of Q4 2018
- Number of available apps in the Apple App Store from 1st quarter 2015 to 4th quarter 2018Apple App Store: number of available apps as of Q4 2018
- Number of available apps in the Amazon Appstore from 1st quarter 2015 to 4th quarter 2018Amazon Appstore: number of available apps as of Q4 2018
- Most popular Apple App Store categories in September 2018, by share of available appsMost popular Apple App Store categories 2018
- Market leaders
The most important statistics
- Market reach of the most popular Android app categories worldwide as of June 2018Leading Android app categories worldwide 2018
- Market reach of the most popular Android app categories in the United States as of June 2018Leading Android app categories in the United States 2018
- Market reach of the most popular Android apps in the United States as of June 2018Leading Android app reach in the United States 2018
- Market reach of the most popular Android retail apps in the United States as of June 2018Leading Android shopping app reach in the United States 2018
- Market reach of the most popular Android gaming apps in the United States in 2nd quarter 2018Leading Android gaming app reach in the U.S. Q2 2018
- Market reach of the most popular Apple iOS app categories worldwide as of June 2018Leading iOS app categories worldwide 2018
- Market reach of the most popular Apple iOS app categories in the United States as of June 2018Leading iOS app categories in the United States 2018
- Market reach of the most popular Apple iOS apps in the United States as of June 2018Leading iOS app reach in the United States 2016
- User engagement
The most important statistics
- Mobile app usage frequency according to smartphone users in the United States as of May 2017, by typeApp usage frequency in the U.S. 2017, by type
- Market reach of the most popular mobile app categories in the United States as of October 2018Leading mobile app categories in the United States 2018, by reach
- App share of total mobile minutes in leading online markets as of May 2017App share of mobile minutes in selected countries 2017
- Mobile app share of total digital time spent on selected content categories in the United States in June 2017U.S. mobile app content category time share 2017
- Number of app downloads per month of smartphone users in the United States as of June 2017Monthly app downloads of U.S. smartphone users 2017
- Mobile application user retention rate worldwide from 2012 to 2018Mobile application: user retention rate 2012-2018
- Average three month user retention and churn rate of mobile apps worldwide as of 2nd half 2018Global mobile app three month user retention and churn 2018
- Average monthly launches for mobile apps worldwide as of 2nd half 2018Average monthly app launches as of H2 2018
- User activities
The most important statistics
- Distribution of time spent on mobile apps in the United States in June 2017, by categoryShare of time spent on mobile apps in the United States 2017, by category
- Most common app categories accessed before shopping device sessions in the United States as of December 2017Leading app categories accessed before shopping online in the U.S. 2017
- Most common app categories accessed after shopping device sessions in the United States as of December 2017Leading app categories accessed after shopping online in the U.S. 2017
- Most common apps accessed before shopping device sessions in the United States as of December 2017Leading apps accessed before shopping online in the U.S. 2017
- Most common apps accessed after shopping device sessions in the United States as of December 2017Leading apps accessed after shopping online in the U.S. 2017
- Frequency of smartphone in-store usage among digital shoppers in the United States as of February 2017, by activityU.S. smartphone in-store usage frequency 2017, by activity
- Devices used simultaneously while watching TV among internet users in the United States as of July 2017, by age groupU.S. online user second screen usage while watching TV 2017
- Which of the following channels do you use today when researching products from an online retailer?U.S. shopper online retail research channels 2017
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- U.S. mobile app hours per user 2015-2016, by device
- iPhone and iPad app revenue worldwide 2014-2015
- Average active app usage in the United States 2014, by ethnicity
- Average active app usage in the United States 2012-2015
- U.S. average monthly app user engagement 2012-2015
- Average active app usage in selected countries 2014
- U.S. average monthly app user engagement 2014, by gender
- U.S. average monthly app user engagement 2014, by ethnicity
- Average active app usage in the United States 2014, by gender
- App install vs. mobile web ad reach on Instagram and Pinterest 2016
- Number of apps downloaded by U.S. users 2015
- Newspaper app usage in the U.S. 2014, by device
- Branded apps usage habits in the prior twelve months in the United Kingdom (UK) 2014
- News app usage in the U.S. 2014, by device
- Frequency of tablet app use in China 2012
- Car pooling trips driving time in China 2015
- Penetration rate of leading apps for medical aesthetic services in China 2017-2018
- Most used fitness apps in the Netherlands 2016
- Fitness application usage in Finland 2018, by social group
- Share of people worldwide who used technology to track their fitness 2016, by country
Studies
- Mobile app usage
- Mobile apps in the United Kingdom (UK)
- App usage across the Nordics 2016
- Something for Everyone
- ThinkNow Mobile App Trends Report 2018
- Insights 2017 - Apps & social media usage in the US, UK, & Nordics
- App stores
- Online banking in the Benelux
- Mobile payment usage in the United States
- Smartphone usage in Spain
- Mobile payment usage worldwide
- Mobile usage in Canada
- Online banking in Italy
- Business digitization
- Mobile device usage in Norway
Statistics on "Mobile app usage"
- Worldwide mobile app revenues in 2015, 2016 and 2020 (in billion U.S. dollars)
- Worldwide mobile app revenues in 2015, 2016 and 2020, by region (in billion U.S. dollars)
- Worldwide app revenue in 2016 and 2021, by category (in billion U.S. dollars)
- Worldwide consumer spending on mobile apps in 2017, 2018 and 2022, by region (in billion U.S. dollars)
- Number of available apps at Google Play from 2nd quarter 2015 to 4th quarter 2018
- Number of available apps in the Apple App Store from 1st quarter 2015 to 4th quarter 2018
- Number of available apps in the Amazon Appstore from 1st quarter 2015 to 4th quarter 2018
- Most popular Apple App Store categories in September 2018, by share of available apps
- Most popular Google Play app categories as of 1st quarter 2018, by share of available apps
- Number of mobile app downloads worldwide in 2017, 2018 and 2022 (in billions)
- Number of mobile app downloads worldwide in 2017, 2018 and 2022, by region (in billions)
- Number of iOS and Google Play mobile app downloads worldwide from 3rd quarter 2016 to 4th quarter 2018 (in billions)
- Market reach of the most popular Android app categories worldwide as of June 2018
- Market reach of the most popular Android app categories in the United States as of June 2018
- Market reach of the most popular Android apps in the United States as of June 2018
- Market reach of the most popular Android retail apps in the United States as of June 2018
- Market reach of the most popular Android gaming apps in the United States in 2nd quarter 2018
- Market reach of the most popular Apple iOS app categories worldwide as of June 2018
- Market reach of the most popular Apple iOS app categories in the United States as of June 2018
- Market reach of the most popular Apple iOS apps in the United States as of June 2018
- Market reach of the most popular Apple iOS retail apps in the United States as of June 2018
- Market reach of the most popular Apple iOS gaming apps in the United States in 2nd quarter 2018
- Market reach of the most popular mobile app categories in the United States as of October 2018
- Mobile audience reach of leading smartphone apps in the United States as of December 2018
- Most popular global mobile messenger apps as of January 2019, based on number of monthly active users (in millions)
- Leading mobile app publishers in the United States as of October 2018, by share of total app time spent
- Leading mobile app publishers in the United States as of October 2018, based on reach
- Mobile app usage frequency according to smartphone users in the United States as of May 2017, by type
- App share of total mobile minutes in leading online markets as of May 2017
- Mobile app share of total digital time spent on selected content categories in the United States in June 2017
- Number of app downloads per month of smartphone users in the United States as of June 2017
- Mobile application user retention rate worldwide from 2012 to 2018
- Average three month user retention and churn rate of mobile apps worldwide as of 2nd half 2018
- Average monthly launches for mobile apps worldwide as of 2nd half 2018
- Average monthly time spent in-app as of 2nd half 2018, by vertical (in minutes.seconds)
- Average monthly launches for mobile apps worldwide as of 2nd half 2018, by vertical
- How often do you agree to an app's request to allow push notifications?
- Distribution of time spent on mobile apps in the United States in June 2017, by category
- Most common app categories accessed before shopping device sessions in the United States as of December 2017
- Most common app categories accessed after shopping device sessions in the United States as of December 2017
- Most common apps accessed before shopping device sessions in the United States as of December 2017
- Most common apps accessed after shopping device sessions in the United States as of December 2017
- Frequency of smartphone in-store usage among digital shoppers in the United States as of February 2017, by activity
- Devices used simultaneously while watching TV among internet users in the United States as of July 2017, by age group
- Which of the following channels do you use today when researching products from an online retailer?
- Which of the following channels do you use today when buying products from an online retailer?
- Number of mobile app hours per user in the United States in June 2015 and June 2016, by device
- Combined global iPhone and iPad app revenue from 1st quarter 2014 to 4th quarter of 2015 (in billion U.S. dollars)
- Average number of mobile apps actively used by smartphone users in the United States as of 4th quarter 2014, by ethnicity
- Average number of mobile apps actively used by smartphone users in the United States as of 4th quarter 2015
- Average monthly time spent on mobile apps by smartphone users in the United States as of 4th quarter 2015 (in minutes)
- Average number of mobile apps actively used by mobile internet users in selected countries as of January 2014
- Average monthly time spent on mobile apps by smartphone users in the United States as of 4th quarter 2014, by gender (in minutes)
- Average monthly time spent on mobile apps by smartphone users in the United States as of 4th quarter 2014, by ethnicity (in minutes)
- Average number of mobile apps actively used by smartphone users in the United States as of 4th quarter 2014, by gender
- iOS app install and mobile web ads impressions on Instagram and Pinterest as of 2nd quarter 2016
- Number of mobile apps downloaded by app downloaders to their smartphone in the United States as of February 2015
- Newspaper app usage in the United States in 1st quarter 2014, by device
- Branded apps usage habits in the prior twelve months in the United Kingdom (UK) as of November 2014*
- News app usage in the United States in 1st quarter 2014, by device
- Frequency of tablet app use in China in 2012
- Driving time of car pooling trips in China in 2015
- Penetration rate of leading apps for medical aesthetic services in China from October 2017 to September 2018
- Which fitness app do you use?*
- Share of people, who used a fitness application for tracking their sports or exercise performance in Finland in 2018, by social group
- Percentage of the global population that used a mobile app or fitness tracking device to track their health as of 2016, by country
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.