Average app session length per user 2020, by vertical

Published by L. Ceci, Jan 21, 2022
According to industry data by Adjust, average app session length per user in 2020 grew across all verticals. In 2020, users had longer sessions on hyper casual gaming apps, spending an average of 18.78 minutes playing. Between 2019 and 2020, time spent on shopping apps experienced a modest increase of 2 percent, reaching 9.18 minutes.

Average app session length per user worldwide from 2019 to 2020, by vertical (in minutes)

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Release date

May 2021

Region

Worldwide

Survey time period

2019 to 2020

Special properties

mix of Adjust's top 1,000 and total dataset tracked by Adjust; select verticals only; wider industry metrics may vary

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