Most popular online shop types in Japan 2022

Published by C. Diep, Aug 15, 2022
According to a survey conducted by Rakuten Insight in June 2022 in Japan, the most popular e-commerce sites were online marketplaces, with around 91 percent. Major e-commerce marketplaces in Japan include Rakuten Ichiba, Amazon Japan, and Yahoo! Shopping.

Leading types of e-commerce sites accessed in Japan as of June 2022

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Release date

July 2022

Region

Japan

Survey time period

June 12 to 30, 2022

Number of respondents

660 respondents

Age group

16 years and older

Special properties

multiple answers allowed; people who have purchased online in the last three months

Method of interview

Online survey

Supplementary notes

Original question: "Where did you make your online purchases from in the last 3 months? (Choose all that apply)"

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