Main reasons for buying online in Japan 2024

Published by C. Diep, May 6, 2024
The leading benefit of online shopping according to Japanese consumers is the flexibility of being able to order at any time, as stated by 51.1 percent of respondents in a survey conducted in February 2024. Convenience played a major role in online shopping, with products getting delivered to one's home being the second most commonly named reason for mail orders.

Leading reasons for shopping online in Japan as of February 2024

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Release date

April 2024

Region

Japan

Survey time period

February 14 to 19, 2024

Number of respondents

3,000 respondents

Age group

20-79 years

Special properties

multiple answers allowed

Method of interview

Online survey

Supplementary notes

Original question: "What do you think are the practical points of online shopping when you buy products?"

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B2C e-commerce in JapanInternet usage in JapanE-commerce in JapanRetail trade in JapanOnline banking in Japan
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