Main reasons for buying online in Japan 2020

The leading benefit of online shopping according to Japanese consumers is that purchased products get delivered directly to their homes, as revealed by over 56.7 percent of respondents in a survey conducted in May 2020. In a similar manner, around one in three consumer stated that a major reason for shopping online is that heavy goods get delivered to their doorsteps.

Leading reasons for shopping online in Japan as of May 2020

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Sources

Release date

June 2020

Region

Japan

Survey time period

May 13 to 18, 2020

Number of respondents

1,944 respondents

Age group

18-69 years

Special properties

respondents were smartphone users; multiple answers possible

Method of interview

Online survey

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Statistics on "Rakuten"

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