Substitutes for TV set use during primetime in the U.S. 2004-2015

This statistic has been taken from the GfK report 'How People Use Primetime TV 2015'. The graph shows activities that respondents who did not watch TV during the 8-9 pm primetime hour were doing instead of watching TV in the United States from 2004 to 2015. According to the GfK study, 17 percent of respondents were working instead of watching TV during primetime hour in 2012.


The 'How People Use Primetime TV 2015' report from The Home Technology Monitor™—GfK’s respected media technology research service – documents the audience’s use of television during primetime. It shows changes in primetime TV usage since 2004. The study looks at how people perceive their typical television behavior by detailing their primetime TV use yesterday. The report also explores attitudes towards primetime advertising.


The GfK Group, founded 1934 in Germany, is the fourth largest market research organization in the world, operating in more than 100 countries across the world with over 10,000 employees.

What activities do you do instead of watching TV during the 8-9 pm primetime hour?

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Release date

September 2015


United States

Survey time period

April 23 to May 5, 2015

Number of respondents

2004: n=294; 2008: n=224; 2012: n=218; 2015: n=209

Age group

18-49 years

Special properties

among respondents who did not use TV yesterday in hour

Method of interview

Online survey

Supplementary notes

Mentions lower than four percent for 2015 not shown.
This question was phrased by the source as follows: "You indicated that you did not use a TV set from 8 to 9 PM ET/PT(7 to 8 PM CT/MT) yesterday. What were you doing yesterday at that time instead of using TV?"

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Statistics on "Television in the U.S."

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