During the third quarter of 2023, internet users in the United Kingdom (UK) spent an average over six hours per day accessing the internet via any device. UK online audiences spent approximately one hour and 49 minutes per day on social media, while an additional hour was spent using a gaming console daily.
Traditional media - is usage declining?
Some forms of traditional media in the country are in decline more than others when it comes to usage, which is especially visible in the case of TV. In recent years the number of TV households in the UK has remained fairly unchanged, however, the time spent watching television has been constantly decreasing. Interestingly, radio listenership has not followed this trend. Digital radio format usage is growing as per some studies. Yet, live radio dominates the time spent with any audio in the UK by a large margin.
British radio is a showcase for the loyalty of its fans. In mid-2023, after 30 years of employment at BBC, Ken Bruce, one of the highest-earning presenters of the company, left to work at a rival radio station. He took both of his signature programs to his new employer. Even though BBC Radio 2 remains the leading radio station in the UK by audience numbers, Bruce’s departure meant a loss of a million listeners for the BBC between the first and second quarters of 2023.
Average daily time spent using media in the United Kingdom (UK) in the 3rd quarter 2023
(in hours.minutes)
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We Are Social, & DataReportal, & Meltwater. (February 22, 2024). Average daily time spent using media in the United Kingdom (UK) in the 3rd quarter 2023 (in hours.minutes) [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/507378/average-daily-media-use-in-the-united-kingdom-uk/
We Are Social, und DataReportal, und Meltwater. "Average daily time spent using media in the United Kingdom (UK) in the 3rd quarter 2023 (in hours.minutes)." Chart. February 22, 2024. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/507378/average-daily-media-use-in-the-united-kingdom-uk/
We Are Social, DataReportal, Meltwater. (2024). Average daily time spent using media in the United Kingdom (UK) in the 3rd quarter 2023 (in hours.minutes). Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/507378/average-daily-media-use-in-the-united-kingdom-uk/
We Are Social, and DataReportal, and Meltwater. "Average Daily Time Spent Using Media in The United Kingdom (Uk) in The 3rd Quarter 2023 (in Hours.Minutes)." Statista, Statista Inc., 22 Feb 2024, https://www.statista.com/statistics/507378/average-daily-media-use-in-the-united-kingdom-uk/
We Are Social & DataReportal & Meltwater, Average daily time spent using media in the United Kingdom (UK) in the 3rd quarter 2023 (in hours.minutes) Statista, https://www.statista.com/statistics/507378/average-daily-media-use-in-the-united-kingdom-uk/ (last visited October 31, 2024)
Average daily time spent using media in the United Kingdom (UK) in the 3rd quarter 2023 (in hours.minutes) [Graph], We Are Social, & DataReportal, & Meltwater, February 22, 2024. [Online]. Available: https://www.statista.com/statistics/507378/average-daily-media-use-in-the-united-kingdom-uk/