Most visited tourist attractions in the UK 2019-2023

The British Museum was the most visited tourist attraction in the United Kingdom in 2023, reporting around 5.8 million visits. While this figure denotes a sharp annual increase, it remained below the attendance from 2019, before the impact of COVID-19. The Natural History Museum in South Kensington, London, and the Windsor Great Park followed in the ranking that year, with roughly 5.7 million and 5.5 million visits, respectively.

Royal tourism in the UK

While visiting the Windsor Great Park is free, general admission to the Windsor Castle, the most visited establishment within the Royal Estate, is charged. In the fiscal year 2022/2023, the Windsor Castle was the only Royal Estate's establishment reporting over one million admissions. Overall, total admissions to the Royal Estate in the UK reached just under two million in 2022/2023, remaining below pre-pandemic levels.

What are the most visited attractions in Scotland?

In 2023, the Edinburgh Castle was the most visited paid attraction in Scotland, ahead of the Edinburgh Zoo and the Glenfinnan Monument. Attendance at the popular site, however, remained below the figure from 2019. Meanwhile, the National Museum of Scotland ranked as the most visited free visitor attraction in Scotland that year, with nearly 2.2 million visits.