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Leading visitor attractions in the United Kingdom (UK) 2019

The British Museum is the most visited attraction in the United Kingdom, attracting 6.24 million visitors in 2019. It was closely following by Tate Modern with 6.1 million visitors.

Museums top attractions?

The popularity of museums and galleries in London is relatively unsurprising considering the sheer number of tourists in the capital and the UK’s cultural policy, that offers free admission to public museums. When considering paid attractions in London, the Tower of London and Royal Botanic Gardens (Kew Gardens) rank among the most visited.

Regional attractions fail to compete with London

London is the most visited UK city by international tourists, making it tough for other regions to compete. Despite attempts to move national museums to other big cities, such as the Royal Armouries in Leeds, visitor numbers are rarely as high as in London. Still, outside of London attractions in the Scottish capital Edinburgh still rank highly, with the Edinburgh Castle and the National Museum of Scotland attracting over two million visitors in 2018 respectively.

Number of visits to leading visitor attractions in the United Kingdom (UK) in 2019*

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Release date

July 2020


United Kingdom

Survey time period


Supplementary notes

* Visitor attractions in membership with ALVA.

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Statistics on "Visitor attractions in the United Kingdom (UK)"

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