Hair care products are formulated to help nourish and prevent hair damage resulting from dryness, pollution, and other factors. The hair care market is comprised of thousands of products, such as shampoo, conditioners, serums, colorants, sprays, etc., which are composed of both natural and synthetic ingredients in order to maintain healthy, lustrous and well-groomed hair. In today's culture, healthy hair is a staple that portrays the idea of maintaining a youthful appearance, and this factor strongly influences purchase decisions among consumers.
Hair care is continuously engaged in research and development in order to formulate new, more effective and safe products. Over the past few years, herbal hair care products have been enjoying increased popularity because of consumers’ heightened awareness about the ill effects of harsh chemicals and substances.
Growth in the hair care market has been encouraging, which has prompted a number of new entrants to gain a foothold in niche segments. In the coming years as well, this trend is projected to continue, especially as millions of consumers in developing economies are now becoming conscious about styling their hair, coloring grey hair, and maintaining a healthy scalp.