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Size of the global hair care market from 2012 to 2024 (in billion U.S. dollars)*

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Market size in billion U.S. dollars
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Description Source More information
This statistic depicts the estimated size of the global hair care market from 2012 to 2024. In 2018, the global hair care market is estimated to be worth about 87.73 billion U.S. dollars.
Hair Care

Hair care products are formulated to help nourish and prevent hair damage resulting from dryness, pollution, and other factors. The hair care market is comprised of thousands of products, such as shampoo, conditioners, serums, colorants, sprays, etc., which are composed of both natural and synthetic ingredients in order to maintain healthy, lustrous and well-groomed hair. In today's culture, healthy hair is a staple that portrays the idea of maintaining a youthful appearance, and this factor strongly influences purchase decisions among consumers.

Hair care is continuously engaged in research and development in order to formulate new, more effective and safe products. Over the past few years, herbal hair care products have been enjoying increased popularity because of consumers’ heightened awareness about the ill effects of harsh chemicals and substances.

Growth in the hair care market has been encouraging, which has prompted a number of new entrants to gain a foothold in niche segments. In the coming years as well, this trend is projected to continue, especially as millions of consumers in developing economies are now becoming conscious about styling their hair, coloring grey hair, and maintaining a healthy scalp.
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Release date
August 2017
Region
Worldwide
Survey time period
2012 to 2024
Supplementary notes
* All figures are Trefis estimates. Global Hair Care Market refers to the value of total sales of hair care products globally at retail selling price (price to the consumer). It is the total money spent by consumers on hair care products globally

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