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Leading U.S. hair coloring brands 2020, based on sales

Brands from L’Oréal dominated the U.S. hair coloring market in 2020. With sales of over 162 million U.S. dollars, L’Oréal’s Superior Preference was the leading hair coloring brand.

Hair coloring in the United States: a thriving industry

The first at-home hair coloring kit was introduced to the U.S. market in 1956 by Clairol, an American haircare brand now owned by Coty. Since then, many brands have introduced hair coloring products to their portfolios, making the segment one of the most profitable sectors of the U.S. haircare industry. While Carol experienced major sales growth in 2019 (#194822), other brands from companies like L’Oréal have come to dominate the market. Among men’s hair coloring brands, Combe’s Just for Men is the undisputed frontrunner.

How at-home hair coloring is reshaping the global haircare market

The global haircare market is experiencing year-on-year growth and is estimated to exceed 105 billion U.S. dollars by 2025. Today, consumers can get salon-quality hairstyles at home, as a variety of brands now offer user-friendly DIY coloring kits. Due to their affordability and color range, they have become a popular solution for people across the world – even those looking for natural and organic ingredients.

Leading hair coloring brands in the United States in 2020, based on sales (in million U.S. dollars)*

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Release date

May 2020


United States

Survey time period

52 week period ended February 23, 2020

Supplementary notes

*For the 52 weeks ending February 23, 2020.

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Statistics on "Hair color/dye market in the U.S."

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