In 2021, U.S. e-retail sales in the toys, hobby, and DIY segment generated approximately 73.7 billion U.S. dollars in sales revenues, continuing the trend of the last few years. Compared to 2020 annual revenue increased by around 12 billion U.S. dollars. The Statista Digital Market Outlook estimates that revenue in the U.S. market segment toys, hobby, and DIY e-commerce will continue to increase and reach 158.7 billion U.S. dollars in 2025.
Toys, hobby & DIY retail e-commerce revenue in the United States from 2017 to 2025
(in million U.S. dollars)
Data provided by Statista Market Outlooks are estimates
The eCommerce market segment Toys, Hobby & DIY includes the online trade of toys, babyware (inclusive of baby food and clothing), sport, outdoor, DIY and garden products (e.g. sports equipment, outdoor equipment, flowers, plants, tools, DIY products), as well as hobby & stationery articles (e.g. art/collectors’ items, car parts and adult entertainment products). Digitally distributed services (see: eServices), digitally distributed goods in B2B markets and the digital purchase or resale of used, defective or repaired goods (reCommerce and C2C) are not included. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope:
Toys, babyware (including baby food and clothing)
Sport and outdoor products (e.g. sports equipment, outdoor equipment)
Garden products (e.g. flowers and plants) tools, DIY products
Hobby and stationary (e.g. musical instruments and office supplies)
Other items (e.g. car parts and adult entertainment products)
All figures are estimate. A detailed methodology can be found in the Statista Consumer Market Outlook.
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Statista. (January 4, 2022). Toys, hobby & DIY retail e-commerce revenue in the United States from 2017 to 2025 (in million U.S. dollars) [Graph]. In Statista. Retrieved June 28, 2022, from https://www.statista.com/statistics/257525/us-toys-and-hobby-e-commerce-revenue/
Statista. "Toys, hobby & DIY retail e-commerce revenue in the United States from 2017 to 2025 (in million U.S. dollars)." Chart. January 4, 2022. Statista. Accessed June 28, 2022. https://www.statista.com/statistics/257525/us-toys-and-hobby-e-commerce-revenue/
Statista. (2022). Toys, hobby & DIY retail e-commerce revenue in the United States from 2017 to 2025 (in million U.S. dollars). Statista. Statista Inc.. Accessed: June 28, 2022. https://www.statista.com/statistics/257525/us-toys-and-hobby-e-commerce-revenue/
Statista. "Toys, Hobby & Diy Retail E-commerce Revenue in The United States from 2017 to 2025 (in Million U.S. Dollars)." Statista, Statista Inc., 4 Jan 2022, https://www.statista.com/statistics/257525/us-toys-and-hobby-e-commerce-revenue/
Statista, Toys, hobby & DIY retail e-commerce revenue in the United States from 2017 to 2025 (in million U.S. dollars) Statista, https://www.statista.com/statistics/257525/us-toys-and-hobby-e-commerce-revenue/ (last visited June 28, 2022)
