U.S. toys, hobby, and DIY e-retail volume 2017-2024

In 2019, U.S. e-retail sales in the toys, hobby, and DIY segment generated approximately 74 billion U.S. dollars in sales revenues. The biggest sales share in the segment was generated by DIY, garden, and pet products.

Toys, hobby and DIY retail e-commerce revenue in the United States from 2017 to 2024

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Sources

Release date

January 2020

Region

United States

Survey time period

2017 to 2019

Supplementary notes

The eCommerce market segment Toys, Hobby & DIY includes the online trade of toys, babyware (inclusive of baby food and clothing), sport, outdoor, DIY and garden products (e.g. sports equipment, outdoor equipment, flowers, plants, tools, DIY products), as well as hobby & stationery articles (e.g. art/collectors’ items, car parts and adult entertainment products). Digitally distributed services (see: eServices), digitally distributed goods in B2B markets and the digital purchase or resale of used, defective or repaired goods (reCommerce and C2C) are not included. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope: Toys, babyware (including baby food and clothing) Sport and outdoor products (e.g. sports equipment, outdoor equipment) Garden products (e.g. flowers and plants) tools, DIY products Hobby and stationary (e.g. musical instruments and office supplies) Other items (e.g. car parts and adult entertainment products)

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