Revenue of the toys, hobby & DIY industry in the U.S. 2020-2029

Revenue of the toys, hobby & DIY industry in the U.S. 2020-2029

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Release date

March 2024


United States

Survey time period

2020 to 2029

Special properties

data shown is using current exchange rates reflects market impacts of the Russia-Ukraine war

Supplementary notes

Data provided by Statista Market Insights are estimates.


The eCommerce Toys & Hobby market refers to the online retail industry that sells toys and hobby-related products through e-commerce platforms. This market includes a wide range of products such as toys, games, puzzles, collectibles, arts and crafts supplies, remote-controlled vehicles, and hobby kits. Customers can browse and purchase these products online, and they are delivered to their doorstep. The eCommerce Toys & Hobby market offers a convenient way for consumers to access a variety of toys and hobby items from different brands and sellers in a single platform.


The Toys & Hobby market comprises out of three different markets:

  • The Toys & Games market includes digital sales of dolls, action figures, card games, puzzles, and building blocks.
  • The Musical Instruments market comprises online sales of guitars, pianos, drums, and other instruments for music making.
  • The Sports Equipment market contains products such as skis, tennis, golf, balls, and other equipment for outdoor and indoor sports activities thorugh various digital channels.

Additional information:

eCommerce Toys & Hobby comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends, and industry knowledge. Sales channels show online and offline revenue shares, as well as desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B, and reCommerce are not included.

Key players in the market are companies, such as Amazon, Walmart, and eBay.

Market numbers for the total market sizes (online + offline) can also be found on the respective pages of the Consumer Market Insights.

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