Brewing is one of the oldest human activities whose origins can be traced back to the Neolithic period. To this day, beer remains to be the world’s most popular alcoholic beverage. Anheuser-Busch InBev, the global leader in beer manufacturing, produces prominent beer brands such as Budweiser, Bud Light, Corona, Stella Artois and Beck’s.
In 2015, AB InBev generated more than 43 billion U.S. dollars in revenue worldwide. The Dutch brewing company, Heineken raked in approximately 22.7 billion U.S. dollars in beer sales. In contrast, SABMiller brought in 20.8 billion U.S. dollars in sales. That year, Bud Light was the leading beer brand in the United States. However, Chinese brand Snow proved to be the world’s best-selling beer, accounting for roughly 5.4 percent of the beer volume sales in 2014.
Germany, home to the famous Oktoberfest, ranked behind Czech Republic in terms of beer consumption in 2014. During this period, Germans consumed an average of 110 liters of beer per person. French consumers, on the other hand, still maintained a strong preference for drinking wine over beer.