Brewing is one of the oldest human activities whose origins can be traced back to the Neolithic period. To this day, beer remains to be the world’s most popular alcoholic beverage. Anheuser-Busch InBev, the global leader in beer manufacturing, produces prominent beer brands such as Budweiser, Bud Light, Corona, Stella Artois and Beck’s.
In 2022, AB InBev generated over 54 billion U.S. dollars in revenue worldwide. The Dutch brewing company, Heineken raked in approximately 26 billion U.S. dollars in beer sales.
Austria, ranked behind Czech Republic in terms of beer consumption in 2021. During this period, Austrians consumed an average of 98.7 liters of beer per person. In contrast, beer drinkers in the Czech Republic consumed 184.1 liters per capita.