Brewing is one of the oldest human activities whose origins can be traced back to the Neolithic period. To this day, beer remains to be the world’s most popular alcoholic beverage. Anheuser-Busch InBev, the global leader in beer manufacturing, produces prominent beer brands such as Budweiser, Bud Light, Corona, Stella Artois and Beck’s.
In 2017, AB InBev generated more than 45 billion U.S. dollars in revenue worldwide. The Dutch brewing company, Heineken raked in approximately 23 billion U.S. dollars in beer sales. In 2015, Bud Light was the leading beer brand in the United States. However, Chinese brand Snow proved to be the world’s best-selling beer, accounting for roughly 5.5 percent of the beer volume sales in 2016.
Germany, home to the famous Oktoberfest, ranked behind Czech Republic in terms of beer consumption in 2015. During this period, Germans consumed an average of 105 liters of beer per person. French consumers, on the other hand, still maintained a strong preference for drinking wine over beer.