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Hulu's revenue 2008-2017

The statistic presents data on annual revenue generated by Hulu from 2008 to 2017. In 2016, the revenue amounted to 2 billion U.S. dollars, up from 1.5 billion a year earlier. Estimates predict that the company's revenue will rise further to 2.4 billion U.S. dollars in 2017. This can be attributed to the fact that the number of Hulu users in the United States is expected to grow from 67 million in 2016 to over 82 million by 2019. In a recent survey conducted in the United States, 23 percent of respondents stated that they had an active Hulu Plus subscription, with the service being most popular amongst Millennials.

Revenue generated by Hulu from 2008 to 2017

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Release date

January 2017



Survey time period

2008 to 2015

Supplementary notes

*** J.P. Morgan estimate ** estimate* Hulu estimate.
Figure for 2015 comes from this article.
Figure for 2013 comes from this Hulu blog post.
Figure for 2012 comes from this Hulu blog post.
Figures for the period 2008 to 2012 come from Bringing TV to Life Issue III: TV is All Around You, page 2, this publication.
Figure for 2014 not available.

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