Global smartphone sales by operating system
In 2013 over 967 million units of smartphones were sold to consumers worldwide. Of the smartphones sold to end users in the final quarter of 2013, almost 78 percent ran on the Android operating system, equating to sales of almost 220 million units. Based on unit shipments of these smart devices, Android’s market share increased further in 2014 with the company holding over 80 percent of the global smartphone operating system market in the first quarter of 2014.
The second most popular smartphone operating system based on sales to consumers is Apple’s iOS. The company held a market share of 17.8 percent in the final quarter of 2013 and sold over 50 million units. In the whole of 2013, a total of over 150 million units of Apple iPhones were sold worldwide, an increase from 125 million units in the previous year. Based on sales of new smartphones worldwide, Apple’s operating system held a market share of 15.5 percent in the first quarter of 2014, a fall from 17.9 percent from the previous quarter. However, Apple smartphones remain particularly popular in the United States where the iOS operating system holds a 42 percent market share, an increase from its 27.3 percent share three years previous. Yet Android remains the dominant operating system in the U.S. as it controls over 50 percent of the smartphone OS market in the country.