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Brand/team valuation of AC Milan 2011-2019

AC Milan brand/team value from 2011 to 2019 (in million U.S. dollars)

by Christina Gough, last edited Aug 28, 2019
Brand/team valuation of AC Milan 2011-2019 The statistic depicts the brand/team value of the Italian football club AC Milan from 2011 to 2019. In 2019, AC Milan had a team value of USD 583 million.
AC Milan brand and team value – additional information

Brand Finance, Forbes and KPMG have all attempted to define the value of a football team and their brand using different methodologies:
- Brand Finance measures a team’s brand value by looking at its brand strength according to the degree of public interest and commercial support, the brand's ‘royalty rate’*, and revenues from matchday, commercial and broadcasting streams.
- Forbes calculates a team’s value based on its economic performance from matchday, broadcasting, and commercial sources, as well as any additional value generated by its market position or potential.
- KPMG presents a team’s enterprise value, taken from its profitability, popularity, sporting potential, as well as the value of broadcasting rights and revenue opportunity stemming from stadium ownership.

'Royalty rate' is determined by the team’s licensing or franchising negotiation, international licensing, competitor benchmarking and the potential sales figures of what could be charged for the use of the trade mark.
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AC Milan brand/team value from 2011 to 2019 (in million U.S. dollars)

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