French Ligue 1 team brand values 2011 to 2017 (in million U.S. dollars)

Brand value of Ligue 1 (France) football teams 2017 The statistic depicts the brand value of the most valuable French football teams from 2011 to 2017. Olympique de Marseille had a brand value of 168 million U.S. dollars in 2012. A brand is defined here as the trademark and associated intellectual property. Football clubs are made up of a mixture of fixed tangible assets (stadium, training ground) and disclosed intangible assets (purchased players) with brand value.
To calculate brand values the Royalty Relief method was used. This approach assumes the company doesn't own their brand and must license it from a theoretical third party. The method determines how much it would cost to do this.
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Paris St-Germain FC*Olympique LyonnaisAS Monaco*Olympique de MarseilleFC Girondins de BordeauxLOSC Lille Métropole*
2011-121-11977-
201264120-1687636
201385120-11153-
2014324110-915684
2015541111202129--
2016792138124129--
20171,011218170164--
Paris St-Germain FC*Olympique LyonnaisAS Monaco*Olympique de MarseilleFC Girondins de BordeauxLOSC Lille Métropole*
2011-121-11977-
201264120-1687636
201385120-11153-
2014324110-915684
2015541111202129--
2016792138124129--
20171,011218170164--
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Description Source More information
The statistic depicts the brand value of the most valuable French football teams from 2011 to 2017. Olympique de Marseille had a brand value of 168 million U.S. dollars in 2012. A brand is defined here as the trademark and associated intellectual property. Football clubs are made up of a mixture of fixed tangible assets (stadium, training ground) and disclosed intangible assets (purchased players) with brand value.
To calculate brand values the Royalty Relief method was used. This approach assumes the company doesn't own their brand and must license it from a theoretical third party. The method determines how much it would cost to do this.
Show more
Release date
June 2017
Region
France
Survey time period
2011 to 2017
Supplementary notes
* Source does not provide values for every year

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