A.C. Milan valueThe market value of the club fluctuated during the second half of 2019, before decreasing steadily in the first quarter of 2020. However, A.C. Milan remained one of the five most valuable Serie A football teams. Whereas A.C. Milan’s revenues also fluctuated between 2016 and 2019, audiovisual and media revenue increased constantly over the period considered, being the main source of income for the club.
On the other hand, the seasonal expenditure of A.C. Milan rose gradually since the 2016/2017 season. Apart from the rising costs of football players and technical staff, spending related to the management of player rights rose sharply in 2018/2019. During this season, A.C. Milan's net loss increased compared to the previous year.
A.C. Milan records and online fanbaseApart from being, together with F.C. Internazionale, the Italian football club winning the second highest number of Serie A championships, A.C. Milan is also the Italian team obtaining the most UEFA Champions League titles. Overall, only Real Madrid won more Champions Leagues than A.C. Milan as of 2020.
The successful history of the team led to a strong fan base on the web. As of June 2020, the Facebook page of A.C. Milan registered roughly 25 million likes. As of the same period, the club also recorded about eight million followers on its Instagram profile.