Most valuable sports athlete brands worldwide in 2017 (in million U.S. dollars)*

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Brand value in million U.S. dollars
Roger Federer37.2
LeBron James33.4
Usain Bolt27
Cristiano Ronaldo21.5
Phil Mickelson19.6
Tiger Woods16.6
Virat Kohli14.5
Rory Mcllroy13.6
Lionel Messi13.5
Stephen Curry13.4

© Statista 2017

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Description Source More information
The statistic shows a ranking of the most valuable sports athletes brands in the world in 2017. The most valuable athlete brand in 2017 is Roger Federer.
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Release date
October 2017
Region
Worldwide
Survey time period
2017
Supplementary notes
* An athlete's brand is their endorsement income, less the average endorsement income of the top 10 athletes in the same sport.

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