Most valuable sports athlete brands worldwide in 2017 (in million U.S. dollars)*

Most valuable sport athlete brands worldwide 2017 The statistic shows a ranking of the most valuable sports athletes brands in the world in 2017. The most valuable athlete brand in 2017 is Roger Federer.
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Brand value in million U.S. dollars
Roger Federer37.2
LeBron James33.4
Usain Bolt27
Cristiano Ronaldo21.5
Phil Mickelson19.6
Tiger Woods16.6
Virat Kohli14.5
Rory Mcllroy13.6
Lionel Messi13.5
Stephen Curry13.4
Brand value in million U.S. dollars
Roger Federer37.2
LeBron James33.4
Usain Bolt27
Cristiano Ronaldo21.5
Phil Mickelson19.6
Tiger Woods16.6
Virat Kohli14.5
Rory Mcllroy13.6
Lionel Messi13.5
Stephen Curry13.4
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Description Source More information
The statistic shows a ranking of the most valuable sports athletes brands in the world in 2017. The most valuable athlete brand in 2017 is Roger Federer.
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Release date
October 2017
Region
Worldwide
Survey time period
2017
Supplementary notes
* An athlete's brand is their endorsement income, less the average endorsement income of the top 10 athletes in the same sport.
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