In 2023, cinema advertising spending worldwide reached an estimated 2.61 billion U.S. dollars, up from 2.56 billion dollars a year earlier. Despite the annual increase, the 2023 figures accounted for only 77 percent of the 2019 cinema ad spend. According to the same study, the cinema's share in global ad revenues stood at 0.4 percent in 2023.
Cinema advertising spending worldwide from 2014 to 2023
(in billion U.S. dollars)
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Dentsu. (February 13, 2024). Cinema advertising spending worldwide from 2014 to 2023 (in billion U.S. dollars) [Graph]. In Statista. Retrieved October 06, 2024, from https://www.statista.com/statistics/273715/global-cinema-advertising-expenditure/
Dentsu. "Cinema advertising spending worldwide from 2014 to 2023 (in billion U.S. dollars)." Chart. February 13, 2024. Statista. Accessed October 06, 2024. https://www.statista.com/statistics/273715/global-cinema-advertising-expenditure/
Dentsu. (2024). Cinema advertising spending worldwide from 2014 to 2023 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: October 06, 2024. https://www.statista.com/statistics/273715/global-cinema-advertising-expenditure/
Dentsu. "Cinema Advertising Spending Worldwide from 2014 to 2023 (in Billion U.S. Dollars)." Statista, Statista Inc., 13 Feb 2024, https://www.statista.com/statistics/273715/global-cinema-advertising-expenditure/
Dentsu, Cinema advertising spending worldwide from 2014 to 2023 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/273715/global-cinema-advertising-expenditure/ (last visited October 06, 2024)
Cinema advertising spending worldwide from 2014 to 2023 (in billion U.S. dollars) [Graph], Dentsu, February 13, 2024. [Online]. Available: https://www.statista.com/statistics/273715/global-cinema-advertising-expenditure/