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Distribution of social media users by age and platform

This statistic shows the age distribution of active social media users worldwide as of the third quarter of 2014, sorted by platform. During the survey period, it was found that 34 percent of Instagram users were between 25 and 34 years old. A January 2017 survey of global Facebook users shows that the biggest Facebook user group were men between the ages of 18 and 24 years - this group accounts for 18 percent of total Facebook users worldwide. The second-largest group was men between the ages of 25 and 34 years. In the United States, it was found that 20.6 percent of Facebook users were aged between 25 and 34 years.

Age distribution of active social media users worldwide as of 3rd quarter 2014, by platform

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Release date

November 2014



Survey time period

3rd quarter 2014

Age group

16-64 years

Special properties

Active social network and active app users, excluding China

Supplementary notes

Original question: "Which of the following services have you used or contributed to in the past month using any type of device?"
Values may not add up to 100 percent due to rounding.

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Statistics on "Social media usage worldwide"

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