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Most used brands of bar soap in the U.S. 2019

U.S. population: Which brands of bar soap do you use most often?

by Statista Research Department, last edited Aug 21, 2019
Most used brands of bar soap in the U.S. 2019 This statistic shows the brands of bar soap used most often in the United States in 2019. The data has been calculated by Statista based on the U.S. Census data and Simmons National Consumer Survey (NHCS). According to this statistic, 114.81 million Americans used Dove in 2019.
Bar soap usage in American households

Dove is the brand of choice when it comes to bar soap. Its products have been around since 1957 and its Beauty Bar, which uses blend of mild cleansers and moisturizing cream, is the number one "Dermatologist Recommended" brand in the United States. Moisturizing bar soap is the most used type, used consistently more than antibacterial bar soap. These characteristics have helped make Dove bar soap a signature product. The Dove brand has also gained value, it has become one of the most valuable of the leading cosmetic brands and eighth when it comes to the broader field of personal care brands.

Other popular and competing brands of bar soap include Dial and Irish Spring, but really consumers have a wide range of choices when it comes to bar soap, considering the fact that bar soap is used in most households and households use quite a few bars each year.
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U.S. population: Which brands of bar soap do you use most often?

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