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Most used brands of bar soap in the U.S. 2019
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Most used brands of bar soap in the U.S. 2019
U.S. population: Which brands of bar soap do you use most often?
by Statista Research Department,
last edited
Aug 21, 2019
This statistic shows the brands of bar soap used most often in the United States in 2019. The data has been calculated by Statista based on the U.S. Census data and Simmons National Consumer Survey (NHCS). According to this statistic, 114.81 million Americans used Dove in 2019.
Bar soap usage in American households
Dove is the brand of choice when it comes to bar soap. Its products have been around since 1957 and its Beauty Bar, which uses blend of mild cleansers and moisturizing cream, is the number one "Dermatologist Recommended" brand in the United States. Moisturizing bar soap is the most used type, used consistently more than antibacterial bar soap. These characteristics have helped make Dove bar soap a signature product. The Dove brand has also gained value, it has become one of the most valuable of the leading cosmetic brands and eighth when it comes to the broader field of personal care brands.
Other popular and competing brands of bar soap include Dial and Irish Spring, but really consumers have a wide range of choices when it comes to bar soap, considering the fact that bar soap is used in most households and households use quite a few bars each year.
U.S. population: Which brands of bar soap do you use most often?
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by Statista Research Department,
last edited
Aug 21, 2019
This statistic shows the brands of bar soap used most often in the United States in 2019. The data has been calculated by Statista based on the U.S. Census data and Simmons National Consumer Survey (NHCS). According to this statistic, 114.81 million Americans used Dove in 2019.
Bar soap usage in American households
Dove is the brand of choice when it comes to bar soap. Its products have been around since 1957 and its Beauty Bar, which uses blend of mild cleansers and moisturizing cream, is the number one "Dermatologist Recommended" brand in the United States. Moisturizing bar soap is the most used type, used consistently more than antibacterial bar soap. These characteristics have helped make Dove bar soap a signature product. The Dove brand has also gained value, it has become one of the most valuable of the leading cosmetic brands and eighth when it comes to the broader field of personal care brands.
Other popular and competing brands of bar soap include Dial and Irish Spring, but really consumers have a wide range of choices when it comes to bar soap, considering the fact that bar soap is used in most households and households use quite a few bars each year.
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- Release date
- July 2019
- Region
- United States
- Survey time period
- 2019
- Number of respondents
- approx. 330.27 million*
- Special properties
- among users of bar soap
- Supplementary notes
- * The figures presented reflect the respective population in the United States. Statista calculated the figures based on the U.S. Census data and Simmons National Consumer Survey (NHCS).
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- July 2019
More information
- Region
- United States
- Survey time period
- 2019
- Number of respondents
- approx. 330.27 million*
- Special properties
- among users of bar soap
- Supplementary notes
- * The figures presented reflect the respective population in the United States. Statista calculated the figures based on the U.S. Census data and Simmons National Consumer Survey (NHCS).
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Statistics
- Most used types of bar soap in the U.S. 2019
- Number of bars of soap used in the last 30 days in the U.S. 2019
- Most used sizes of bar soap in the U.S. 2019
- Usage of liquid hand soap in the U.S. 2019
- Usage of bar soap in the U.S. 2019
- Peru: soap imports CIF value 2018, by origin country
- Sales volume of toilet soap in Taiwan 2008-2017
- Sales growth of leading liquid soap brands in the United Kingdom (UK) 2014
- Sales volume of laundry soap in Taiwan 2008-2017
- Percentage of deodorant soap sales in the U.S. 2007/2008, by vendor
- Domestic consumption of toilet soap in Taiwan 2008-2017
- U.S. product shipment value of soaps and detergents 2002-2016
- Sales value of laundry soap in Taiwan 2008-2017
- Sales growth of leading bar soap brands in the United Kingdom (UK) 2014
- Preferred brands of liquid hand soap in the U.S. 2011-2019
- Survey on the share of purchased organic soap in the UK 2018
- Production volume of laundry soap in Taiwan 2008-2017
- Industry revenue of “Soap and cleaning compound manufacturing“ in Canada 2011-2023
- Import value of the cleaning manufacturing industry to the U.S. 2007-2016
- Monthly import volume of toilet soap into Iceland 2017-2018
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- Body care consumption in the UK (Kantar Media TGI)
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Statistics on "Cosmetics industry in the U.S."
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- Market share of leading cosmetics, fragrances and personal care products markets worldwide in 2018, based on revenue
- Growth of the beauty market worldwide between in 2018, by category
- Forecasted market value of color cosmetic make-up worldwide in 2018, by leading market (in billion U.S. dollars)*
- Market share of the U.S. beauty and personal care market in 2018, by segment
- Advertising spending of selected personal care brands in the United States in 2017 (in million U.S. dollars)
- Average annual expenditure on cosmetics, perfume and bath preparation products per consumer unit in the United States from 2007 to 2017 (in U.S. dollars)*
- Retail sales of beauty and personal care products in the United States from 2016 to 2018 (in billion U.S. dollars)
- Retail sales growth of the U.S. beauty and health care market in 2018, by segment
- Distribution of cosmetic manufacturers retail sales in United States in 2017, by sales channel
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- Annual sales growth of the hair care products in the United States as of 2017, by sales channel
- Health and personal care sales as percentage of total retail e-commerce sales in the United States from 2017 to 2023
- Year-on-year growth of the most popular beauty product categories on Amazon.com in the United States in 1st quarter 2018
- Most popular online stores in the personal care segment in the United States in 2018, by e-commerce net sales (in million U.S. dollars)
- Dollar sales of the prestige beauty industry in the United States from 2010 to 2018 (in billion U.S. dollars)*
- Leading health and beauty care product categories in the United States in 2018, based on sales (in million U.S. dollars)
- Cosmetic sales in the United States in 2018, by segment (in million U.S. dollars)
- Annual sales growth of beauty care market at mass retail in the United States as of 2018, by category
- Sales of the private label cosmetic category in retail stores in the U.S. in 2018, by segment (in million U.S. dollars)*
- Eye cosmetic sales in the United States in 2018, by segment (in million U.S. dollars)
- Lip cosmetic sales in the United States in 2018, by segment (in million U.S. dollars)
- Nail product sales in the United States in 2018, by segment (in million U.S. dollars)
- Sales value of the leading facial cleanser brands in the United States in 2018 (in million U.S. dollars)
- Leading hand and body lotion brands in the United States in 2018, based on sales (in million U.S. dollars)
- Sales of the leading anti-aging facial brands in the United States in 2018 (in million U.S. dollars)
- Leading foundation brands in the United States in 2018, based on sales (in million U.S. dollars)
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- U.S. population: Which brands of bar soap do you use most often?
- Number of contract manufacturers of personal care products in the United States as of May 2019, by state
- Number of contract manufacturers of personal care products in the United States as of January 2019, by product category
- Number of contract manufacturers of color cosmetics in the United States as of January 2019, by product category
- Number of contract manufacturers of hair care products in the United States as of January 2019, by product category
- Number of contract manufacturers of hair care products in the United States as of March 2019, by state
- U.S. population: Which types of bar soap do you use most often?
- U.S. population: How many bars of soap have you used in the last 30 days?
- U.S. population: Which sizes of bar soap do you use most often?
- U.S. population: Do you use liquid hand soap?
- U.S. population: Do you use bar soap?
- Soap import value to Peru between January and April 2018, by country (in 1,000 U.S. dollars)
- Sales volume of toilet soap in Taiwan from 2008 to 2017 (in thousand metric tons)
- Percentage change in sales value of leading liquid soap brands in the United Kingdom (UK) in 2014
- Sales volume of laundry soap in Taiwan from 2008 to 2017 (in thousand metric tons)
- Percentage of total deodorant soap sales in the United States in 2007/2008, by leading vendors
- Domestic sales volume of toilet soap in Taiwan from 2008 to 2017 (in thousand metric tons)*
- Value of U.S. product shipments of soaps and other detergents from 2002 to 2016 (in billion U.S. dollars)
- Sales value of laundry soap in Taiwan from 2008 to 2017 (in million New Taiwan dollars)
- Percentage change in sales value of leading bar soap brands in the United Kingdom (UK) in 2014
- U.S. population: Most used brands of liquid hand soap from 2011 to 2019
- What is the share of organic personal care and cosmetics products of all products you purchase from the category soap?
- Production volume of laundry soap in Taiwan from 2008 to 2017 (in 1,000 metric tons)
- Industry revenue of “Soap and cleaning compound manufacturing“ in Canada from 2011 to 2023 (in million U.S. Dollars)
- Import value of the soap and cleaning compound manufacturing industry to the United States from 2007 to 2016 (in million U.S. dollars)
- Volume of toilet soap imported into Iceland from March 2017 to March 2018 (in metric tons)
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