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Most used brands of bar soap in the U.S. 2018
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Most used brands of bar soap in the U.S. 2018
U.S. population: Which brands of bar soap do you use most often?
This statistic shows the brands of bar soap used most often in the United States in 2018. The data has been calculated by Statista based on the U.S. Census data and Simmons National Consumer Survey (NHCS). According to this statistic, 117.19 million Americans used Dove in 2018.
Bar soap usage in American households
Dove is the brand of choice when it comes to bar soap. Its products have been around since 1957 and its Beauty Bar, which uses blend of mild cleansers and moisturizing cream, is the number one \Dermatologist Recommended\" brand in the United States. Moisturizing bar soap is the most used type, used consistently more than antibacterial bar soap. These characteristics have helped make Dove bar soap a signature product. The Dove brand has also gained value, it has become one of the most valuable of the leading cosmetic brands and eighth when it comes to the broader field of personal care brands.
Other popular and competing brands of bar soap include Dial and Irish Spring, but really consumers have a wide range of choices when it comes to bar soap, considering the fact that bar soap is used in most households and households use quite a few bars each year.
U.S. population: Which brands of bar soap do you use most often?
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This statistic shows the brands of bar soap used most often in the United States in 2018. The data has been calculated by Statista based on the U.S. Census data and Simmons National Consumer Survey (NHCS). According to this statistic, 117.19 million Americans used Dove in 2018.
Bar soap usage in American households
Dove is the brand of choice when it comes to bar soap. Its products have been around since 1957 and its Beauty Bar, which uses blend of mild cleansers and moisturizing cream, is the number one \Dermatologist Recommended\" brand in the United States. Moisturizing bar soap is the most used type, used consistently more than antibacterial bar soap. These characteristics have helped make Dove bar soap a signature product. The Dove brand has also gained value, it has become one of the most valuable of the leading cosmetic brands and eighth when it comes to the broader field of personal care brands.
Other popular and competing brands of bar soap include Dial and Irish Spring, but really consumers have a wide range of choices when it comes to bar soap, considering the fact that bar soap is used in most households and households use quite a few bars each year.
Show moreBar soap usage in American households
Dove is the brand of choice when it comes to bar soap. Its products have been around since 1957 and its Beauty Bar, which uses blend of mild cleansers and moisturizing cream, is the number one \Dermatologist Recommended\" brand in the United States. Moisturizing bar soap is the most used type, used consistently more than antibacterial bar soap. These characteristics have helped make Dove bar soap a signature product. The Dove brand has also gained value, it has become one of the most valuable of the leading cosmetic brands and eighth when it comes to the broader field of personal care brands.
Other popular and competing brands of bar soap include Dial and Irish Spring, but really consumers have a wide range of choices when it comes to bar soap, considering the fact that bar soap is used in most households and households use quite a few bars each year.
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- Release date
- September 2018
- Region
- United States
- Survey time period
- 2018
- Number of respondents
- approx. 329.26 million*
- Special properties
- among users of bar soap
- Supplementary notes
- * The figures presented reflect the respective population in the United States. Statista calculated the figures based on the U.S. Census data and Simmons National Consumer Survey (NHCS).
Source
- Show sources information
- Show publisher information
- Release date
- September 2018
More information
- Region
- United States
- Survey time period
- 2018
- Number of respondents
- approx. 329.26 million*
- Special properties
- among users of bar soap
- Supplementary notes
- * The figures presented reflect the respective population in the United States. Statista calculated the figures based on the U.S. Census data and Simmons National Consumer Survey (NHCS).
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Statistics on "Cosmetics industry in the U.S."
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- Market value of beauty and personal care in the United States from 2015 to 2020 (in million U.S. dollars)*Beauty and personal care market value in the U.S. 2015-2020
- Sales value growth of premium beauty products in the United States between 2015 to 2020, category (in billion U.S. dollars)*U.S. premium beauty products sales value growth by category 2015-2020
- Advertising spending of selected personal care brands in the United States in 2017 (in million U.S. dollars)Ad spend of selected personal care brands in the U.S. 2017
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- Cosmetic sales in the United States in 2018, by segment (in million U.S. dollars)U.S. cosmetic sales 2018, by segment
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- Compound annual growth (CAGR) of eye make-up products in the United States between 2010 to 2020*Growth rate of eye make-up in the U.S. 2010-2020
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- Sales of the leading anti-aging facial brands in the United States in 2018 (in million U.S. dollars)Leading anti-aging facial brands in the U.S. sales 2018
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Most used types of bar soap in the U.S. 2018
- Number of bars of soap used in the last 30 days in the U.S. 2018
- Most used sizes of bar soap in the U.S. 2018
- Brands of liquid hand soap used in the U.S. 2018
- Usage of liquid hand soap in the U.S. 2018
- Percentage of deodorant soap sales in the U.S. 2007/2008, by vendor
- Production volume of laundry soap in Taiwan 2008-2017
- Domestic consumption of toilet soap in Taiwan 2008-2017
- U.S. product shipment value of soaps and detergents 2002-2016
- Sales growth of leading deodorant bar soap brands in the U.S. 2018
- Direct export volume of toilet soap from Taiwan 2008-2017
- Production value of laundry soap in Taiwan 2008-2017
- Leading bar soap brands ranked by sales value in the United Kingdom (UK) 2014
- Sales value of laundry soap in Taiwan 2008-2017
- Usage of bar soap in the U.S. 2018
- Turnover of the soap & detergents manufacturing industry in Sweden 2008-2015
- Production volume of soap in South Korea 2006-2017
- Soap in the form of flakes: sales volume in the United Kingdom (UK) 2010-2017
- Revenue of the cleaning compound manufacturing industry in the U.S. 2007-2016
- Number of soap preparation establishments in Norway 2007-2016
Studies
- Body care consumption in the UK (Kantar Media TGI)
- Body care consumption in Spain (Kantar Media TGI)
- Bath & Body Works
- Face masks market in the U.S.
- Skin care market in the United Kingdom (UK)
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- Facial skin care consumption in the UK (Kantar Media TGI)
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Statistics on "Cosmetics industry in the U.S."
- Leading cosmetics, fragrances and personal care products markets worldwide in 2017, by revenue (in billion U.S. dollars)
- Market share of leading cosmetics, fragrances and personal care products markets worldwide in 2017, based on revenue
- Market value of beauty worldwide in 2016, by region (in billion U.S. dollars)
- Year on year growth of beauty market worldwide between 2015 and 2016, by region
- Market value of beauty and personal care in the United States from 2015 to 2020 (in million U.S. dollars)*
- Sales value growth of premium beauty products in the United States between 2015 to 2020, category (in billion U.S. dollars)*
- Advertising spending of selected personal care brands in the United States in 2017 (in million U.S. dollars)
- Average annual expenditure on cosmetics, perfume and bath preparation products per consumer unit in the United States from 2007 to 2017 (in U.S. dollars)*
- Share of global beauty and personal care products sales worldwide by channel in 2016
- Distribution of beauty and personal care sales in the United States in 2011 and 2016, by distribution channel
- Distribution of cosmetic manufacturers retail sales in United States in 2017, by sales channel
- Sales growth of skin care products in the United States as of 2017, by sales channel
- Annual sales growth of the hair care products in the United States as of 2017, by sales channel
- Online beauty sales market share of leading retailers in the United States in 2016
- Health and personal care sales as percentage of total retail e-commerce sales in the United States from 2017 to 2023
- Year-on-year growth of the most popular beauty product categories on Amazon.com in the United States in 1st quarter 2018
- Dollar sales of the prestige beauty industry in the United States from 2010 to 2018 (in billion U.S. dollars)*
- Leading health and beauty care product categories in the United States in 2018, based on sales (in million U.S. dollars)
- Cosmetic sales in the United States in 2018, by segment (in million U.S. dollars)
- Sales of the private label cosmetic category in retail stores in the U.S. in 2018, by segment (in million U.S. dollars)*
- Eye cosmetic sales in the United States in 2018, by segment (in million U.S. dollars)
- Compound annual growth (CAGR) of eye make-up products in the United States between 2010 to 2020*
- Compound annual growth rate (CAGR) of lip make-up in the United States between 2010 to 2020*
- Lip cosmetic sales in the United States in 2018, by segment (in million U.S. dollars)
- Nail product sales in the United States in 2018, by segment (in million U.S. dollars)
- Sales value of the leading facial cleanser brands in the United States in 2018 (in million U.S. dollars)
- Leading hand and body lotion brands in the United States in 2018, based on sales (in million U.S. dollars)
- Sales of the leading anti-aging facial brands in the United States in 2018 (in million U.S. dollars)
- Leading foundation brands in the United States in 2018, based on sales (in million U.S. dollars)
- Sales of the leading mascara brands in the United States in 2018 (in million U.S. dollars)
- Leading eyebrow makeup brands in the United States in 2018, based on sales (in million U.S. dollars)
- Dollar sales of the leading false eyelashes and adhesive brands in the United States in 2018 (in million U.S. dollars)
- Most frequently used make-up brands according to women in the United States as of May 2017
- Cosmetics brands viewed favorably among consumers in the United States as of October 2016
- Skin care brands viewed favorably among consumers in the United States as of October 2016
- Leading beauty brands in the United States on social media in 2018, based on actions (in millions)
- U.S. population: Which brands of bar soap do you use most often?
- Number of contract manufacturers of personal care products in the United States as of August 2017, by state
- Number of contract manufacturers of personal care products in the United States as of January 2019, by product category
- Number of contract manufacturers of color cosmetics in the United States as of January 2019, by product category
- Number of employees of the U.S. cosmetic industry from 2002 to 2016
- U.S. population: Which types of bar soap do you use most often?
- U.S. population: How many bars of soap have you used in the last 30 days?
- U.S. population: Which sizes of bar soap do you use most often?
- U.S. population: Which brands of liquid hand soap do you use most often?
- U.S. population: Do you use liquid hand soap?
- Percentage of total deodorant soap sales in the United States in 2007/2008, by leading vendors
- Production volume of laundry soap in Taiwan from 2008 to 2017 (in 1,000 metric tons)
- Domestic sales volume of toilet soap in Taiwan from 2008 to 2017 (in thousand metric tons)*
- Value of U.S. product shipments of soaps and other detergents from 2002 to 2016 (in billion U.S. dollars)
- Sales growth of leading brands of deodorant bar soaps in the United States in 2018 (change to prior sales year)
- Direct export volume of toilet soap from Taiwan between 2008 and 2017 (in metric tons)
- Production value of laundry soap in Taiwan from 2008 to 2017 (in million New Taiwan dollars)
- Brands of bar soap ranked by sales value in the United Kingdom (UK) in 2014 (in million GBP)
- Sales value of laundry soap in Taiwan from 2008 to 2017 (in million New Taiwan dollars)
- U.S. population: Do you use bar soap?
- Annual turnover of the manufacture of soap and detergents, cleaning and polishing preparations industry in Sweden from 2008 to 2015 (in million euros)
- Production volume of soap in South Korea from 2006 to 2017 (in metric tons)
- Sales volume of soap in the form of flakes, wafers, granules or powders in the United Kingdom (UK) between 2010 and 2017* (in kilograms)
- Revenue of the soap and cleaning compound manufacturing industry in the United States from 2007 to 2016 (in million U.S. dollars)
- Number of establishments in the manufacture of soap preparations industry in Norway from 2007 to 2016
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