Online purchasing penetration in Great Britain by gender 2020

This statistic shows a timeline of online purchasing penetration in Great Britain from 2008 to 2020, by gender. Of women, 87 percent made online purchases in 2020. This is a higher share than the 82 percent of women who acted similarly in 2019.

Share of individuals who made purchases online in Great Britain in 2008-2020, by gender

Characteristic	Men	Women
2008	57%	49%
2009	66%	57%
2010	64%	60%
2011	68%	63%
2012	68%	67%
2013	74%	70%
2014	75%	72%
2015	75%	74%
2016	78%	77%
2017	77%	76%
2018	78%	78%
2019	83%	82%
2020	87%	87%

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Release date

August 2020

More information

Region

United Kingdom (Great Britain)

Survey time period

2020

Number of respondents

1,800**

Age group

16 years and older

Special properties

individuals

Method of interview

Face-to-face interview

Supplementary notes

* The source indicates: "The source of this information is the Opinions and Lifestyle Survey (OLS). The OLS is a multi-purpose survey developed by ONS for use by government departments, other public bodies, charities, academics and the media. It provides a fast, cost effective and reliable way of obtaining information on topics too brief to warrant their own survey."
** The Opinions and Lifestyle Survey is carried out by interviewing a nationally representative sample of households in Great Britain. About 1,800 households are sampled each month and estimates are subject to sampling variability, as are those from all sample surveys.

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