Leading online video platforms in China, based on unique visits 2020

China's largest video streaming platform, iqiyi.com, is still expanding. As of April 2020, the Netflix of China ranked first among its rivals with a total of 189.14 million unique visitors in China, about 23 million more than that of Alibaba's Youku.

Online video market in China

Over the past decade, the number of internet users in China has doubled. As of the first quarter of 2020, about 904 million Chinese had used the Internet. While the absolute number of users seems high, there is yet a massive potential of internet users to be unlocked, as the internet penetration in China had only reached 64.5 percent. Soaring user numbers have had an immediate impact on the development of online video platforms. Whereas a mere 202 million Chinese had watched videos online in December 2008, this number increased fourfold in 2020, surpassing the 850 million benchmark. That year, online video user penetration had ranged at 94.1 percent. The overall market size of China’s online video industry was projected to surpass 150 billion in 2020. Advertising accounted for more than half of the total online video revenue growth.

The engaged audience

The internet has become the preferred platform for watching video content. Almost half of the internet users watched online videos every day in China. While male users tend to prefer gaming content, female users are more likely to choose content related to daily life. Recently, mobile-first and short videos have become the industry trend in the online video arena in China. As of March 2019, there were 821 milion short video monthly active users. Industry experts have projected the number would very likely continue to increase with double-digit growth in the coming few years.

Leading online video platforms in China as of April 2020

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Sources

Release date

June 2020

Region

China

Survey time period

as of April 2020

Special properties

based on the database of iUserTracker

Supplementary notes

The source does not provide a publication date. The release date here is the date of access.

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Statistics on "Online video market in China"

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