China: leading online video platforms by unique visits 2019

The graph displays China's leading online video platforms, by unique visitors. As of September 2019, ranked first with a total of 18,289 unique visitors per million Alexa users.

Online video market in China – additional information

Over the past decade, the number of internet users in China has increased almost threefold. By the end of 2018, about 830 million Chinese had used the Internet. While the absolute number of users seems high, there is yet a massive potential of internet users to be unlocked, as the internet penetration in China had only reached 50.6 percent. Soaring user numbers have had an immediate impact on the development of online video platforms. Whereas a mere 160 million Chinese had watched videos online in December 2007, this number had tripled in 2017, reaching about 579 million users. That year, online video user penetration had ranged at 75 percent. As of 2016, the overall market size of China’s online video industry had amounted to 64 billion and is projected to reach around 157 billion yuan in 2020. Advertising accounted for more than half of the total online video revenue growth in 2016.

The internet has become the preferred platform for watching video content, especially for younger generations. According to the CNNIC, more than half of online video users in 2013 had been in their teens and 20s. As of 2011, Chinese users in the age-group of 19 to 24 had been more likely to watch videos online while other age-groups still preferred to watch traditional TV. Meanwhile, people with higher education levels had been more willing to watch online videos. In 2011, 77.5 percent of Chinese with a Bachelor degree or above had been online video users while only one tenth of people who had finished primary school watched videos online.

Leading online video platforms in China in January 2019

Number of unique visitors per million Alexa users
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Release date

October 2019



Survey time period

as of September 2019

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