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Home Box Office (HBO) - statistics & facts

Home Box Office, better known as HBO, is a subscription-based television network based in the United States and is part of WarnerMedia. Founded in 1972, it is the oldest pay television network in the United States and has since been offering services to several other countries and created spinoff channels, such as HBO Comedy and HBO Latino. Recent years have also seen the emergence of the streaming services HBO on Demand and HBO Max, which allow subscribers to view their content with ever-increasing flexibility. HBO is best known for producing and airing many popular and critically renowned television series, such as “Game of Thrones," “Succession," and “Hacks." Additionally, they also produce and screen original TV movies, sports events, and documentaries, among other programs.

Unique selling points

Much of this popularity can be attributed to the variety of original programming that has helped HBO distinguish itself from other subscription television and on-demand networks. Perhaps the most well-known series on HBO is "Game of Thrones," based on a series of fantasy novels by George R.R. Martin, which aired its eighth and final season in 2019. As of 2021, Game of Thrones was the program with the second highest amount of Emmy Award wins of all time, racking up 59 trophies in total. The last award shows have also been quite profitable for HBO. At the 2022 Golden Globe Awards, the network won six trophies with shows like the comedy dramas “Succession” and “Hacks”, making it the most successful network that year.

Capturing new markets

In the U.S., HBO’s subscriber base had risen steadily from 2010 to 2017, when it peaked at 54 million. After a sharp decline, the number of domestic subscribers has increased again since 2021, reaching 47 million. Worldwide, the subscriber count stood at over 70 million that year, demonstrating HBO’s popularity both domestically and overseas. In particular the streaming service HBO Max, which was first launched in the U.S., is expected to grow further in the years to come. After the successful start of the on-demand platform in Latin America, Spain, and the Nordic countries in October 2021, it continued its global rollout by joining the streaming markets in the Netherlands, Portugal, and several Central and Eastern European countries on March 8, 2022.

In 2021, the parent company of WarnerMedia, AT&T, and Discovery announced to merge WarnerMedia and Discovery to create the new standalone media business Warner Bros. Discovery. This deal is supposed to be completed in the second quarter of 2022 and announced changes that include the combination of the streaming services HBO Max and Discovery+, making HBO Max an even stronger video-on-demand product with more varied program choices.

Interesting statistics

In the following 5 chapters, you will quickly find the 37 most important statistics relating to "HBO".

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