Amazon enhances video content
As the market expands and demand increases, companies have begun to produce their own content. According to U.S. adults, Amazon Prime Video had the second-best selection of original content as of early-2022, ahead of Hulu and HBO Max. In its attempt to compete with Netflix, Amazon spends hundreds of millions of dollars on production and marketing expenses for its original series. In 2021, the company’s expenditure on original programming was estimated at 500 million U.S. dollars. Furthermore, the highly anticipated TV series “The Lord of the Rings” is estimated to be the largest TV show ever made, with costs of around 465 million U.S. dollars only for the first season.In addition to its original programming, Amazon has also continuously increased its selection of TV shows and movies. Movies are the most common content type available on Amazon Prime Video. In the United Kingdom for example, the program included over 7,400 movies as of March 2022, which is an 85 percent share of the whole content provided by the service. Amazon’s library will further increase shortly. In March 2022, the company announced to have closed the merger with MGM Studios and with this, it has access to MGM’s collection of over 4,000 movies and 17,000 TV show.
