
Amazon enhances video content
As the market expands and demand increases, companies have begun to produce their own content. According to U.S. adults, Amazon Prime Video had the second-best high quality original content as of mid-2022, ahead of HBO Max and Disney+. In its attempt to compete with Netflix, Amazon spends hundreds of millions of dollars on production and marketing expenses for its original series. The company’s content expenditure was forecast to reach 18.4 billion U.S. dollars by 2026. Furthermore, the highly anticipated TV series “The Lord of the Rings” is estimated to be the largest TV show ever made, with costs of around 465 million U.S. dollars only for the first season.In addition to its original programming, Amazon has also continuously increased its selection of TV shows and movies. Movies are the most common content type available on Amazon Prime Video. In the United Kingdom for example, the program included over 8,100 movies as of January 2023, which is an 86 percent share of the whole content provided by the service. And due its merger with MGM Studios, Amazon’s library has recently increased by MGM’s collection of over 4,000 movies and 17,000 TV shows.