Chinese older generation has been catching up the latest online entertainment trend. In 2020, approximately a third of the short video users in China were above 40 years old, up from about 28 percent in the previous year.
Share of short video users in China from 2018 to 2020, by age group
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CBNData. (September 16, 2020). Share of short video users in China from 2018 to 2020, by age group [Graph]. In Statista. Retrieved March 05, 2021, from https://www.statista.com/statistics/1005713/china-short-video-user-distribution-by-age-group/
CBNData. "Share of short video users in China from 2018 to 2020, by age group." Chart. September 16, 2020. Statista. Accessed March 05, 2021. https://www.statista.com/statistics/1005713/china-short-video-user-distribution-by-age-group/
CBNData. (2020). Share of short video users in China from 2018 to 2020, by age group. Statista. Statista Inc.. Accessed: March 05, 2021. https://www.statista.com/statistics/1005713/china-short-video-user-distribution-by-age-group/
CBNData. "Share of Short Video Users in China from 2018 to 2020, by Age Group." Statista, Statista Inc., 16 Sep 2020, https://www.statista.com/statistics/1005713/china-short-video-user-distribution-by-age-group/
CBNData, Share of short video users in China from 2018 to 2020, by age group Statista, https://www.statista.com/statistics/1005713/china-short-video-user-distribution-by-age-group/ (last visited March 05, 2021)