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U.S. nail salons: spending 1998-2018

This statistic shows the spending on nail salon services in the United States from 1998 to 2018. In 2018, approximately 8.36 billion U.S. dollars were spent on nail salon services in the U.S.

Nail salons in the United States – additional information

A nail salon is a specialty beauty salon which provides nail care services including manicures and pedicures and nail enhancement services such as polishes, overlays and extensions to both male and female customers.
The increase in spending on nail salon services in previous years has not corresponded with a growth in the number of nail salons across the United States. In 2006, there were approximately 59,843 nail salons in the U.S. and this number has since oscillated over the years. In 2013, the figure dropped to 48,930 nail salons; a decrease of over 10,000 salons. By 2015, the number of nail salons more than doubled, with over 129,600 salons in that year but only to drop to about 54,300 in 2018.
Salons can compete with one another by the price and range of services they offer. The share of services offered at nail salons and studios in the U.S. was documented in 2018. In that year, 90 percent of salons offered manicures and polish changes making them the most common types of services. At the opposite end of the ranking came hybrid gels and tube gels with 26 percent .
As manicures were deemed the most common type of service offered by nail salons, customers may need assistance when deciding which salon to use. The reputation of a particular nail technician may help this decision. So may the price. Between 2003 and 2018, the average price of a basic manicure at nail studios in the U.S. has been recorded. In 2018, the average price stood at 21.34 U.S. dollars, which is the highest price since 2005. When it comes to the average price of deluxe manicures however, customers were expected to pay up to 30 U.S. dollars in 2018.

Spending on nail salon services in the United States from 1998 to 2018 (in billion U.S. dollars)*

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Release date

November 2018


United States

Survey time period

1998 to 2018

Supplementary notes

* Figures for 1998 through 2010 include revenue from manicures, pedicures, acrylic full sets and acrylic fills. Revenue for 2011 and 2012 also includes revenue from gels and nail art.

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Statistics on "Nail salons in the U.S."

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