Leading health and beauty care product categories in the United States in 2017, based on sales (in million U.S. dollars)

Leading health and beauty care product categories in the U.S. 2017 The statistic shows the leading health and beauty care product categories in the United States in 2017, based on sales. During that period, soap was the leading health and beauty care product category in the United States with sales generating about 4.88 billion U.S. dollars.
Health and Beauty

Health and beauty encompasses a variety of products, including fragrances, makeup, hair care and coloring products, sunscreen, toothpaste, and products for bathing, nail care, and shaving. The industry overlaps with other markets like chemical, health care, and petroleum. The latter is important as personal care product raw materials, such as propylene glycol, come from petroleum products.

The slow recovering economy has had some impact on skin care sales, as well as the entire HBC category. However, skin care is an extremely high penetration category with products that generate frequent and continued usage, which helps insulate the category to some degree.

The global personal care products industry is concentrated, with the EU, US, UK, Brazil and Russia dominating the industry. Just as consumer awareness leads to a trend towards organic and herbal products, greater corporate awareness means companies are committing to environmental protection by reducing packaging, conserving water, reducing carbon emissions and stressing recycling. As a result, companies have built eco-smart facilities, and research and distribution buildings.
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Sales in million U.S. dollars
Soap4,876.2
Skin Care3,685.4
Toothpaste3,119.5
Shampoo3,070.2
Sanitary napkins2,785.6
Cosmetic—facial2,172.2
Hair conditioner2,118.7
Cosmetic—eye2,087.2
First aid accessories2,029
Hand & body soap1,935.2
Hair coloring1,618.4
First aid treatments1,501.7
Mouthwash 1,456.8
Cosmetic—nail1,344.4
Suntan products1,218.9
Cosmetic accessories1,089.3
Hair styling gel/mousse1,051.8
Sexual health987.2
Lip treatment895.4
Cosmetic—lip888.4
Shaving lotion788.1
Fragrances—women’s718.1
Hair spray/spritz685
Feminine needs630.4
Shaving cream487.4
Bath products233.2
Hair growth products117.7
Sales in million U.S. dollars
Soap4,876.2
Skin Care3,685.4
Toothpaste3,119.5
Shampoo3,070.2
Sanitary napkins2,785.6
Cosmetic—facial2,172.2
Hair conditioner2,118.7
Cosmetic—eye2,087.2
First aid accessories2,029
Hand & body soap1,935.2
Hair coloring1,618.4
First aid treatments1,501.7
Mouthwash 1,456.8
Cosmetic—nail1,344.4
Suntan products1,218.9
Cosmetic accessories1,089.3
Hair styling gel/mousse1,051.8
Sexual health987.2
Lip treatment895.4
Cosmetic—lip888.4
Shaving lotion788.1
Fragrances—women’s718.1
Hair spray/spritz685
Feminine needs630.4
Shaving cream487.4
Bath products233.2
Hair growth products117.7
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The statistic shows the leading health and beauty care product categories in the United States in 2017, based on sales. During that period, soap was the leading health and beauty care product category in the United States with sales generating about 4.88 billion U.S. dollars.
Health and Beauty

Health and beauty encompasses a variety of products, including fragrances, makeup, hair care and coloring products, sunscreen, toothpaste, and products for bathing, nail care, and shaving. The industry overlaps with other markets like chemical, health care, and petroleum. The latter is important as personal care product raw materials, such as propylene glycol, come from petroleum products.

The slow recovering economy has had some impact on skin care sales, as well as the entire HBC category. However, skin care is an extremely high penetration category with products that generate frequent and continued usage, which helps insulate the category to some degree.

The global personal care products industry is concentrated, with the EU, US, UK, Brazil and Russia dominating the industry. Just as consumer awareness leads to a trend towards organic and herbal products, greater corporate awareness means companies are committing to environmental protection by reducing packaging, conserving water, reducing carbon emissions and stressing recycling. As a result, companies have built eco-smart facilities, and research and distribution buildings.
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Release date
December 2017
Region
United States
Survey time period
52 weeks ended October 8, 2017
Supplementary notes
Total U.S. sales throughout food, drug and mass merchandise outlets for the 52 weeks ended October 8, 2017.

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