Leading health and beauty care product categories in the United States in 2016, based on sales (in million U.S. dollars)

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Sales in million U.S. dollars
Vitamins6,855
Soap4,854.7
Cold/allergy/sinus tablets4,507.5
Internal analgesics3,873.1
Weight control3,600.4
Skin care3,515.3
Gastrointestinal - tablets3,223.5
Toothpaste3,058.8
Shampoo2,967.8
Deodorant2,843.9
Sanitary napkins/tampons2,787.1
Toothbrush/dental accessories2,597.4
Blades2,293.7
Cosmetics - eye2,127.2
Hair conditioner2,092
Cosmetics - facial2,045.9
First aid accessories2,010.7
Hand & body lotion1,899.4
Eye/contact lens care product1,856.2
Moist towelettes1,839.8
Adult incontinence1,739
Cold/allergy/sinus liquids1,691.8
Hair coloring1,666.1
First aid treatment1,495
Mouthwash1,485.4
Cosmetics - nail1,484.1
Suntan products1,225.4
Foot care products1,225.1
Hair styling gel/mousse1,078.9
Misc. health remedies1,036.3
Gastrointestinal - liquid1,021.2
Cosmetic - accessories993.4
Anti-smoking products964.9
Lip treatment904.8
Cosmetics - lip895.2
Baby needs867.9
Feminine needs850.6
Shaving lotion/men's fragrances806.8
Nasal products778.9
Fragrances - women's760
Hair appliances756.4
Home health care/kits742.6
Sexual health731.5
Hair spray/spritz716.7
Sleeping remedies702.5
Cough drops615.5
External analgesic rubs587.3
Cough syrup579.1
Cotton balls/swabs514.6
Razors513.8
Shaving cream498.9
Denture products474.6
Electric shaver groomer461.5
Family planning364.7
Other grooming supplies319.7
Bath/body scrubbers/massagers233.9
Hemorrhoidal remedies226.3
Personal thermometers179.6
Bath products179.2
Cosmetic storage134.1
Hair growth products130.1
Misc. health remedy tablets113.2
Home permanent/relaxer kits82.2
Breath freshener sprays/drops22.4

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Description Source More information
The statistic shows the leading health and beauty care product categories in the United States in 2016, based on sales. During that period, vitamins was the leading health and beauty care product category in the United States with sales generating about 6.86 billion U.S. dollars. The total health and beauty care product category in the United States generated about 93.7 billion U.S. dollars in sales that year.
Health and Beauty

Health and beauty encompasses a variety of products, including fragrances, makeup, hair care and coloring products, sunscreen, toothpaste, and products for bathing, nail care, and shaving. The industry overlaps with other markets like chemical, health care, and petroleum. The latter is important as personal care product raw materials, such as propylene glycol, come from petroleum products.

The slow recovering economy has had some impact on skin care sales, as well as the entire HBC category. However, skin care is an extremely high penetration category with products that generate frequent and continued usage, which helps insulate the category to some degree.

The global personal care products industry is concentrated, with the EU, US, UK, Brazil and Russia dominating the industry. Just as consumer awareness leads to a trend towards organic and herbal products, greater corporate awareness means companies are committing to environmental protection by reducing packaging, conserving water, reducing carbon emissions and stressing recycling. As a result, companies have built eco-smart facilities, and research and distribution buildings.
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Release date
April 2017
Region
United States
Survey time period
52 weeks ended September 4, 2016
Supplementary notes
Total U.S. sales throughout food, drug and mass merchandise outlets for the 52 weeks ended September 4, 2016.

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