Leading health and beauty care product categories in the United States in 2018, based on sales (in million U.S. dollars)

Leading health and beauty care product categories in the U.S. 2018 The statistic shows the leading health and beauty care product categories in the United States in 2018, based on sales. During that period, soap was the leading health and beauty care product category in the United States with sales generating over five billion U.S. dollars.
Health and Beauty

Health and beauty encompasses a variety of products, including fragrances, makeup, hair care and coloring products, sunscreen, toothpaste, and products for bathing, nail care, and shaving. The industry overlaps with other markets like chemical, health care, and petroleum. The latter is important as personal care product raw materials, such as propylene glycol, come from petroleum products.

The slow recovering economy has had some impact on skin care sales, as well as the entire HBC category. However, skin care is an extremely high penetration category with products that generate frequent and continued usage, which helps insulate the category to some degree.

The global personal care products industry is concentrated, with the EU, US, UK, Brazil and Russia dominating the industry. Just as consumer awareness leads to a trend towards organic and herbal products, greater corporate awareness means companies are committing to environmental protection by reducing packaging, conserving water, reducing carbon emissions and stressing recycling. As a result, companies have built eco-smart facilities, and research and distribution buildings.
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Sales in million U.S. dollars
Soap5,021.1
Skin care3,903.6
Toothpaste3,186.6
Shampoo3,162
Sanitary napkins/tampons2,803.5
Hair conditioner2,196
Cosmetic—facial2,173.7
Cosmetic—eye2,090.9
Hand & body lotion2,070.7
First aid accessories2,009
Hair coloring1,607.1
First aid treatment1,518.3
Mouthwash1,458.6
Cosmetic—nail1,344.1
Suntan products1,240.8
Cosmetic accessories1,167.3
Hair styling gel/mousse1,073.4
Sexual health1,010.4
Lip treatment931.2
Cosmetic—lip883.3
Shaving lotion/Men's fragrance732.1
Fragrances—women’s692.9
Hair spray/spritz668.8
Feminine needs638.6
Shaving cream466.11
Bath products323.2
Hair growth products118.5
Cosmetic storage110.3
Sales in million U.S. dollars
Soap5,021.1
Skin care3,903.6
Toothpaste3,186.6
Shampoo3,162
Sanitary napkins/tampons2,803.5
Hair conditioner2,196
Cosmetic—facial2,173.7
Cosmetic—eye2,090.9
Hand & body lotion2,070.7
First aid accessories2,009
Hair coloring1,607.1
First aid treatment1,518.3
Mouthwash1,458.6
Cosmetic—nail1,344.1
Suntan products1,240.8
Cosmetic accessories1,167.3
Hair styling gel/mousse1,073.4
Sexual health1,010.4
Lip treatment931.2
Cosmetic—lip883.3
Shaving lotion/Men's fragrance732.1
Fragrances—women’s692.9
Hair spray/spritz668.8
Feminine needs638.6
Shaving cream466.11
Bath products323.2
Hair growth products118.5
Cosmetic storage110.3
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The statistic shows the leading health and beauty care product categories in the United States in 2018, based on sales. During that period, soap was the leading health and beauty care product category in the United States with sales generating over five billion U.S. dollars.
Health and Beauty

Health and beauty encompasses a variety of products, including fragrances, makeup, hair care and coloring products, sunscreen, toothpaste, and products for bathing, nail care, and shaving. The industry overlaps with other markets like chemical, health care, and petroleum. The latter is important as personal care product raw materials, such as propylene glycol, come from petroleum products.

The slow recovering economy has had some impact on skin care sales, as well as the entire HBC category. However, skin care is an extremely high penetration category with products that generate frequent and continued usage, which helps insulate the category to some degree.

The global personal care products industry is concentrated, with the EU, US, UK, Brazil and Russia dominating the industry. Just as consumer awareness leads to a trend towards organic and herbal products, greater corporate awareness means companies are committing to environmental protection by reducing packaging, conserving water, reducing carbon emissions and stressing recycling. As a result, companies have built eco-smart facilities, and research and distribution buildings.
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Release date
January 2019
Region
United States
Survey time period
52 weeks ended September 9, 2018
Supplementary notes
Total U.S. sales throughout food, drug and mass merchandise outlets for the 52 weeks ended September 9, 2018.
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