Locations where U.S. consumers made their most recent CE purchase 2013

This statistic shows the results of a 2013 survey regarding the locations where U.S. consumers made their most recent CE purchase in the past year. The survey revealed that 14 percent of the respondents between the ages of 18-49 purchased consumer electronic products at a mass merchant within the past year.

Where was your most recent consumer electronic purchase made?

18-49*50+
Brick and Mortar (net)54%49%
General electronics store19%16%
Mass merchant14%18%
Specialty electronics store6%2%
Warehouse club3%5%
Online (net)37%35%
Online at a retailer's website26%25%
Online at a manufacturer's website5%7%
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Source

Release date

January 2013

Region

United States

Survey time period

September 18 to 24, 2012

Number of respondents

n = 875**

Age group

18-49 years

Special properties

U.S. adults who have purchased CE in the past 12 months

Method of interview

Online survey

Supplementary notes

CE = Consumer Electronics.
* Millennial generation.
** Ages 18-49 (533); Ages 50+ (342).

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