Locations where U.S. consumers made their most recent CE purchase 2013
Where was your most recent consumer electronic purchase made?
This statistic shows the results of a 2013 survey regarding the locations where U.S. consumers made their most recent CE purchase in the past year. The survey revealed that 14 percent of the respondents between the ages of 18-49 purchased consumer electronic products at a mass merchant within the past year.
Where was your most recent consumer electronic purchase made?
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| 18-49* | 50+ | |
|---|---|---|
| Brick and Mortar (net) | 54% | 49% |
| General electronics store | 19% | 16% |
| Mass merchant | 14% | 18% |
| Specialty electronics store | 6% | 2% |
| Warehouse club | 3% | 5% |
| Online (net) | 37% | 35% |
| Online at a retailer's website | 26% | 25% |
| Online at a manufacturer's website | 5% | 7% |
Source
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Statistics on "Best Buy"
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