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Importance in decision-making process when purchasing CE in the U.S. 2013

This statistic shows the results of a 2013 survey regarding the decision-making process when purchasing CE in the U.S. in 2013. The survey revealed that 83 percent of the respondents between the ages of 18-49 said the price is very or somewhat important to their decision-making process when buying consumer electronics.

When you are deciding which electronics products to buy, how important are each of the following in your decision process?

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Source

Release date

January 2013

Region

United States

Survey time period

September 18 to 24, 2012

Number of respondents

n = 1,141**

Age group

18 years and older

Special properties

U.S. adults who have purchased CE in the past 12 months

Method of interview

Online survey

Supplementary notes

CE = Consumer electronics.
* Millennial generation.
** Ages 18-49 (650); Ages 50+ (491).

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* Prices do not include sales tax.

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