Importance in decision-making process when purchasing CE in the U.S. 2013

When you are deciding which electronics products to buy, how important are each of the following in your decision process?

Importance in decision-making process when purchasing CE in the U.S. 2013 This statistic shows the results of a 2013 survey regarding the decision-making process when purchasing CE in the U.S. in 2013. The survey revealed that 83 percent of the respondents between the ages of 18-49 said the price is very or somewhat important to their decision-making process when buying consumer electronics.
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When you are deciding which electronics products to buy, how important are each of the following in your decision process?

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18-49*50+
Price83%95%
Quality82%94%
Product features81%91%
Ease of use80%90%
Product reviews73%75%
Warranty70%83%
Style of design70%65%
Previous experience with brand67%78%
Brand65%69%
Friend/family member/co-worker recommendation54%51%
Environmental friendliness of product41%35%
Salesperson recommendation35%32%
Family members have it32%28%
Friends have it32%21%
18-49*50+
Price83%95%
Quality82%94%
Product features81%91%
Ease of use80%90%
Product reviews73%75%
Warranty70%83%
Style of design70%65%
Previous experience with brand67%78%
Brand65%69%
Friend/family member/co-worker recommendation54%51%
Environmental friendliness of product41%35%
Salesperson recommendation35%32%
Family members have it32%28%
Friends have it32%21%
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This statistic shows the results of a 2013 survey regarding the decision-making process when purchasing CE in the U.S. in 2013. The survey revealed that 83 percent of the respondents between the ages of 18-49 said the price is very or somewhat important to their decision-making process when buying consumer electronics.
Show more
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