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Brand investment in music in the United Kingdom (UK) 2010-2012, by channel

This statistic displays brand investment into music by channel in the United Kingdom from 2010 to 2012. In 2011, brands invested 3.53 million British pounds in artist endorsements.

Brand investment in music in the United Kingdom (UK) from 2010 to 2012, by channel*

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Release date

July 2013


United Kingdom

Survey time period

2010 to 2012

Supplementary notes

* Live music sponsorship is defined as: spend on sponsorship rights and activation costs for: festivals, artist or branded tours, venue naming.
Event creating is defined as: the creation of custom experiential activity. Includes direct activation cost for event (ie event production, artit fees etc.)
Artist endorsement is defined as the use of image rights and appearances of artists to endorse a specific brand/product/service.
Digital is defined as the creation of specific music-focused digital and mobile activities, as standalone platforms or within wider music campaigns.
TV is defined as sponsorship of existing music-specific or music-focused (over 50 percent of content) TV programs. Also includes the creation of ad-funded TV activity.
Advertising support is defined as the use of above the line (ATL) advertising and below the line (BTL) promotions to support existing music campaigns.

Additional information regarding definition of channels is available here.
Figures have been rounded.

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