Average worldwide music tour admission price 2011-2019
Another factor which can influence ticket prices is the seller. Online ticket resale marketplaces such as ViaGoGo have often come under fire for advertising tickets at vastly inflated prices, and a proliferation of unofficial sellers means that buyers are often charged more than the tickets were worth in the first place. The leading music promoter worldwide in 2018 was Live Nation, which sold a total of 49.52 million tickets worldwide. Other large music promoters include AEG Live and Feld Entertainment.
Live music: an expensive but addictive hobby
Despite rising ticket prices, consumers with a taste for seeing their favorite artists play live appear relatively unfazed by cost. In 2018, the number of music tour tickets sold worldwide amounted to 59.81 million, and although the number was over six million U.S. dollars higher in the previous year, these fluctuations have been ongoing since 2011 and appear to be a normal aspect of the industry. Naturally, the number of tickets sold depends on a variety of factors, including which artists or bands are playing that year, the type of tour an entertainer is offering (e.g. a greatest hits tour versus an album tour) and the location of the gig itself.
Many artists have achieved fame and popularity on a global level, with their tours generating hundreds of millions of dollars. In 2018, the most successful music tour worldwide based on gross revenue was that of Ed Sheeran, with a gross revenue of over 432 million U.S. dollars. Despite Sheeran’s demonstrable fanbase and wide appeal, this is still an impressive achievement, especially given that the star rose to fame in just a short few years. For globally renowned artists like Ed Sheeran, Pink, Foo Fighters and Taylor Swift, it is probable that new and existing fans will continue to pay to see their idols play live, whatever the cost.