Online gaming in China – additional information
China has become one of the world’s largest and most rapidly growing online gaming markets. According to the graph at hand, the market volume of online gaming in China had amounted to 89.2 billion yuan in 2013 and is estimated to reach 197 billion yuan by 2018. As of 2014, approximately 366 million Chinese internet users had been engaged in online gaming. With a total of about 650 million internet users in China as of 2014, online gaming still possesses a massive market potential that is yet to be unlocked.
Even though PC online-games had remained the largest sector in the Chinese online gaming market, expected to reach a market share of 75 percent in 2014, mobile games continued to exert pressure on the desktop segment. In 2012, over 70 percent of mobile gamers in China had spent at least half an hour each time they played mobile games. Driven mainly by smartphone and other handheld device sales, the Chinese mobile game market had grown exponentially. During the second quarter 2014, mobile gaming revenue in China had reached 6.4 billion yuan, seeing a 106 percent growth year-on-year.
Tencent, one of the leading Chinese internet players, dominated the online gaming market in China, earning approximately 45 billion yuan in revenues during 2014. Other major online game companies in China include NetEase, Changyou and Perfect World.