Sources used to plan leisure and business travel in the U.S. as of May 2014, by type

This statistic shows the sources used to plan leisure and business travel in the United States as of May 2014, by traveler type. During the survey, 26 percent of business travelers said they used informational brochures to plan travel.

Which of the following sources do you typically use to plan personal or leisure trips/business trips?

Leisure travelersBusiness travelers
Internet74%77%
Family, friends and colleagues offline48%35%
Family, friends and colleagues online26%27%
Informational brochures23%26%
TV20%28%
Magazines and newspapers18%27%
Books14%20%
Travel agents13%30%
800 or toll-free number10%19%
Travel groups7%18%
Radio7%14%
Other5%6%
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Source

Release date

June 2014

Region

United States

Survey time period

May 12 to June 4, 2014

Number of respondents

5,000 (3,500 leisure travelers and 1,500 business travelers)

Age group

21-64 years

Special properties

Reside in the U.S., go online at least once per month, and have traveled at least once for personal reasons (or a minimum of three times for business) within the past six months

Supplementary notes

The source does not specify the type of survey.
Multiple answers were possible.

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