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Newspaper readership ranking in Spain 2019

Marca was the newspaper that featured the highest readership in Spain between January and November in 2019. Despite these results the sport newspaper, which is owned by the Spanish publishing firm Unidad Editorial, experienced a downward trend in its readership. This decline in newspaper penetration seems to be nonetheless a general tendency that was recorded across this European country in recent years.

Transitioning to a digital era

The latest surveys suggested that Spaniards in all age groups were more likely to read the news on an electronic device rather than in traditional print newspaper format. These studies also revealed that traditional papers appeared to be most popular among individuals aged 65 and over, with a share of 29 percent readership in 2018.

Modern newspaper advertising trends target the digital market

As readership shifts away from the printed word towards digital devices, so does one of the main sources of income for newspapers: advertising expenditure and its revenue. Although general advertising expenditure is projected to dwindle in the upcoming years, revenues generated by it are forecast to increase in the digital newspaper format. This is not the case for printed newspapers, whose advertising revenues saw an ongoing decline throughout the last years and is only expected to gradually decrease more in the future.

Number of daily readers of the leading newspapers in Spain in 2019

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Release date




Survey time period


Age group

14 years and older

Method of interview

Face-to-face interviews, telephone interviews

Supplementary notes

Audience was measured by the number of readers per day.

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Statistics on "Media usage in Spain"

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