Leading television channels in Spain 2018, by audience share

Audience share of leading television channels in Spain in 2018

by Fernando Forte, last edited Aug 9, 2019
Leading television channels in Spain 2018, by audience share Telecinco, owned by the media group Mediaset, ranked as the most watched television station in Spain, holding over 14 percent of the total audience share in 2018. Atresmedia’s Antena 3 came in second, taking up 12.3 percent of the total audience share. Ranked by consolidated operating revenues, the leading Spanish television companies were Telefónica Audiovisual Digital and Grupo Prisa, with approximately 1.5 billion euros and 1.2 billion euros respectively in 2017.
Spanish television viewer profile and trends

The average person in Spain watched slightly over 210.3 minutes of television a day, according to the latest surveys. This figure has however gradually dwindled, since the peak of daily television hours was registered in 2003 at 245.4 minutes per person on average. The Spanish television audience saw a downward trend over the past 20 years, presumably due to the introduction of the new media devices such as smartphones.

The Spanish television sector

The television audience may be turning their heads to other type of media, but the advertising expenditure on this medium is on the rise in Spain, registering approximately 2.14 billion euros in 2017 and expected to reach figures of nearly 2.2 billion euros in 2019. The revenues generated by radio and television experienced however a drop over the last years, registering 1.6 billion euros down from almost 2.9 billion euros cashed in 2009.
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Audience share of leading television channels in Spain in 2018

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